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Customer Perceived Value and Solar T...

Parker, Joseph Junior.

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Customer Perceived Value and Solar Technology Sales.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Customer Perceived Value and Solar Technology Sales./
Author:	Parker, Joseph Junior.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	175 p.
Notes:	Source: Dissertations Abstracts International, Volume: 81-09, Section: B.
Contained By:	Dissertations Abstracts International81-09B.
Subject:	Business administration. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27739488
ISBN:	9781392603611

Customer Perceived Value and Solar Technology Sales.
Parker, Joseph Junior.

Customer Perceived Value and Solar Technology Sales. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 175 p.

Source: Dissertations Abstracts International, Volume: 81-09, Section: B.

Thesis (D.B.A.)--Trident University International, 2020.

This item must not be sold to any third party vendors.

Solar power technology is used throughout the world and numerous research studies have been conducted concerning residential solar power electric systems. However, there has been little to no focus on homeowners of El Paso, Texas with regards to their perceptions on solar power systems nor how those perceptions affect sales at local solar brokers. A local solar broker was the partner for this research study with a problem of obtaining new customers which was said to be due to homeowners being uneducated on solar technology as well as being misinformed on pricing.The purpose of this study was to examine what perceptions El Paso homeowners have of solar power systems and how that knowledge directly influenced sales at a local solar energy broker. This study bridged the gap of knowledge on both issues to help assist business owners and government entities understand the homeowner's current perceptions about solar power systems and what factors could influence their decisions to purchase solar power systems for their homes, in El Paso, Texas.This study was an exploratory and qualitative descriptive research study with a post-study practical application for the local solar broker. Multiple qualitative data collection tools were used whose respondents were El Paso homeowners that did not currently have a solar power system installed on their home. The solar broker provided his marketing and sales information for the past 12 months. Limitations of this study were homeowners who did not use social media, or who did not receive the online survey.The primary findings of this study discovered that homeowners want to see solar brokers in person with facts on actual financial savings. Homeowners want solar power but need more education on it and solar brokers must reach more homeowners to help educate them. Future research should focus on comparing the perceived value of solar power technologies between homeowners who do and who do not have solar power systems installed. This would provide a holistic perspective on perceptions before and after the purchase. Future research could determine perceptions per demographic population, to refine the results and possibly present different post-study application interventions.

ISBN: 9781392603611Subjects--Topical Terms:

3168311
Business administration.
Subjects--Index Terms:

Perceived Value

Customer Perceived Value and Solar Technology Sales.
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300 $a 175 p.
500 $a Source: Dissertations Abstracts International, Volume: 81-09, Section: B.
500 $a Advisor: Holland, Neila.
502 $a Thesis (D.B.A.)--Trident University International, 2020.
506 $a This item must not be sold to any third party vendors.
520 $a Solar power technology is used throughout the world and numerous research studies have been conducted concerning residential solar power electric systems. However, there has been little to no focus on homeowners of El Paso, Texas with regards to their perceptions on solar power systems nor how those perceptions affect sales at local solar brokers. A local solar broker was the partner for this research study with a problem of obtaining new customers which was said to be due to homeowners being uneducated on solar technology as well as being misinformed on pricing.The purpose of this study was to examine what perceptions El Paso homeowners have of solar power systems and how that knowledge directly influenced sales at a local solar energy broker. This study bridged the gap of knowledge on both issues to help assist business owners and government entities understand the homeowner's current perceptions about solar power systems and what factors could influence their decisions to purchase solar power systems for their homes, in El Paso, Texas.This study was an exploratory and qualitative descriptive research study with a post-study practical application for the local solar broker. Multiple qualitative data collection tools were used whose respondents were El Paso homeowners that did not currently have a solar power system installed on their home. The solar broker provided his marketing and sales information for the past 12 months. Limitations of this study were homeowners who did not use social media, or who did not receive the online survey.The primary findings of this study discovered that homeowners want to see solar brokers in person with facts on actual financial savings. Homeowners want solar power but need more education on it and solar brokers must reach more homeowners to help educate them. Future research should focus on comparing the perceived value of solar power technologies between homeowners who do and who do not have solar power systems installed. This would provide a holistic perspective on perceptions before and after the purchase. Future research could determine perceptions per demographic population, to refine the results and possibly present different post-study application interventions.
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