語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Consumer Decisions in Response to Pr...
~
Zhang, Yiwen.
FindBook
Google Book
Amazon
博客來
Consumer Decisions in Response to Price Increases.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Consumer Decisions in Response to Price Increases./
作者:
Zhang, Yiwen.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:
104 p.
附註:
Source: Dissertations Abstracts International, Volume: 81-03, Section: B.
Contained By:
Dissertations Abstracts International81-03B.
標題:
Marketing. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13866021
ISBN:
9781085623247
Consumer Decisions in Response to Price Increases.
Zhang, Yiwen.
Consumer Decisions in Response to Price Increases.
- Ann Arbor : ProQuest Dissertations & Theses, 2019 - 104 p.
Source: Dissertations Abstracts International, Volume: 81-03, Section: B.
Thesis (Ph.D.)--The University of Chicago, 2019.
This item must not be sold to any third party vendors.
Previous research has found that consumers anchor their purchase decisions on the quantity limit in price discounts. However, this paper identifies cases in which consumers purchase fewer units of a product when more (vs. fewer) units of the product are offered at a lower price. In other words, consumers buy more when the average unit price is higher. I find this pattern across a variety of products in both lab settings and a field experiment. Furthermore, this effect extends beyond discounts with quantity limits to more general price-increases. This paper provides theoretical as well as practical insights for understanding consumer behavior. Theoretically, this work advances our knowledge of how consumers react to non-linear pricing and numeric cues in price promotions. I demonstrate that consumers respond to external numerical cues (e.g., anchors, reference points) only if those values are perceived to be acceptable as a purchase quantity. This work also contributes to our understanding on the effect of transaction utility in consumer purchase decisions. Practically, my work provides insights into the effectiveness of pricing and promotion strategies and proposes a new method for nudging consumers to reduce unhealthy food or energy consumption.
ISBN: 9781085623247Subjects--Topical Terms:
536353
Marketing.
Subjects--Index Terms:
Credit Cards
Consumer Decisions in Response to Price Increases.
LDR
:02501nmm a2200385 4500
001
2266037
005
20200608113719.5
008
220629s2019 ||||||||||||||||| ||eng d
020
$a
9781085623247
035
$a
(MiAaPQ)AAI13866021
035
$a
AAI13866021
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Zhang, Yiwen.
$3
1032350
245
1 0
$a
Consumer Decisions in Response to Price Increases.
260
1
$a
Ann Arbor :
$b
ProQuest Dissertations & Theses,
$c
2019
300
$a
104 p.
500
$a
Source: Dissertations Abstracts International, Volume: 81-03, Section: B.
500
$a
Advisor: Hsee, Christopher;Sussman, Abigail.
502
$a
Thesis (Ph.D.)--The University of Chicago, 2019.
506
$a
This item must not be sold to any third party vendors.
506
$a
This item must not be sold to any third party vendors.
520
$a
Previous research has found that consumers anchor their purchase decisions on the quantity limit in price discounts. However, this paper identifies cases in which consumers purchase fewer units of a product when more (vs. fewer) units of the product are offered at a lower price. In other words, consumers buy more when the average unit price is higher. I find this pattern across a variety of products in both lab settings and a field experiment. Furthermore, this effect extends beyond discounts with quantity limits to more general price-increases. This paper provides theoretical as well as practical insights for understanding consumer behavior. Theoretically, this work advances our knowledge of how consumers react to non-linear pricing and numeric cues in price promotions. I demonstrate that consumers respond to external numerical cues (e.g., anchors, reference points) only if those values are perceived to be acceptable as a purchase quantity. This work also contributes to our understanding on the effect of transaction utility in consumer purchase decisions. Practically, my work provides insights into the effectiveness of pricing and promotion strategies and proposes a new method for nudging consumers to reduce unhealthy food or energy consumption.
590
$a
School code: 0330.
650
4
$a
Marketing.
$3
536353
650
4
$a
Behavioral psychology.
$3
2122788
653
$a
Credit Cards
653
$a
Debt Repayment
653
$a
Discounts
653
$a
Financial Decision Making
653
$a
Numeric Cues
653
$a
Purchase Quantity
690
$a
0338
690
$a
0384
710
2
$a
The University of Chicago.
$b
Business.
$3
1671506
773
0
$t
Dissertations Abstracts International
$g
81-03B.
790
$a
0330
791
$a
Ph.D.
792
$a
2019
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13866021
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9418271
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入