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Can't Switch Off: The Impact of an A...

Shrivastava, Sunaina.

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Can't Switch Off: The Impact of an Attentional Bias on Attitudes.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Can't Switch Off: The Impact of an Attentional Bias on Attitudes./
作者:	Shrivastava, Sunaina.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	81 p.
附註:	Source: Dissertations Abstracts International, Volume: 81-04, Section: B.
Contained By:	Dissertations Abstracts International81-04B.
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13861919
ISBN:	9781085780506

Can't Switch Off: The Impact of an Attentional Bias on Attitudes.
Shrivastava, Sunaina.

Can't Switch Off: The Impact of an Attentional Bias on Attitudes. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 81 p.

Source: Dissertations Abstracts International, Volume: 81-04, Section: B.

Thesis (Ph.D.)--The University of Iowa, 2019.

This item must not be sold to any third party vendors.

Extant attention theories explain how individuals direct attention towards different stimuli. However, the theories are relatively silent about how attention is switched off, other than the idea that attention to a stimulus may cease because another stimulus overwhelms the first in its demand for attention. We theorized that individuals have a tendency to 'not switch off' attention from a current process, in the absence of a competing stimulus that wrenches attention away from it. We present evidence consistent with this attentional bias - individuals continue attending to an ongoing mundane process until it reaches its 'end', even when that attention is normatively unwarranted, namely under conditions where (1) they cannot control or influence the process and (2) they are aware of the outcome with a reasonable degree of certainty as well. Moreover, since attention is a limited capacity resource, such attentional hijacking is negatively hedonically marked which gets mis-attributed to salient available targets. Consequently, we also demonstrate decreased positivity in attitudes towards entities associated with the incomplete process.

ISBN: 9781085780506Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Attention

Can't Switch Off: The Impact of an Attentional Bias on Attitudes.
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