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Impact of Special Events and Fan-Pla...

Gutierrez, Diego.

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Impact of Special Events and Fan-Player Bonding on Identified Fan Consumption - A Study of Professional Soccer in the United States.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Impact of Special Events and Fan-Player Bonding on Identified Fan Consumption - A Study of Professional Soccer in the United States./
作者:	Gutierrez, Diego.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	99 p.
附註:	Source: Dissertations Abstracts International, Volume: 81-05, Section: A.
Contained By:	Dissertations Abstracts International81-05A.
標題:	Sports management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=22620842
ISBN:	9781088397466

Impact of Special Events and Fan-Player Bonding on Identified Fan Consumption - A Study of Professional Soccer in the United States.
Gutierrez, Diego.

Impact of Special Events and Fan-Player Bonding on Identified Fan Consumption - A Study of Professional Soccer in the United States. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 99 p.

Source: Dissertations Abstracts International, Volume: 81-05, Section: A.

Thesis (D.B.A.)--Creighton University, 2019.

This item must not be sold to any third party vendors.

Professional soccer in the United States continues to grow in popularity. This provides opportunities for professional soccer teams to expand revenues through enhanced fan consumption of goods and services of which teams derive direct financial benefit. The primary purpose of this study is to examine how fan attendance at team special events and player appearances (subsequently referenced as fan-player bonding) impacts fan consumption. The results indicate that both special events and fan-player bonding independently have a positive impact on merchandise sales and media viewership, but do not impact game attendance. The moderating impact of special event attendance and fan-player bonding is also not supported. The results of this study provide insights that can help fan consumption grow within the professional U.S. soccer industry.

ISBN: 9781088397466Subjects--Topical Terms:

3423935
Sports management.

Impact of Special Events and Fan-Player Bonding on Identified Fan Consumption - A Study of Professional Soccer in the United States.
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