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The State of Sports Television: How ...

Lajoie, Daniel.

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The State of Sports Television: How to Create the Ultimate Sports Network in the Ever-Changing Television Landscape.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The State of Sports Television: How to Create the Ultimate Sports Network in the Ever-Changing Television Landscape./
Author:	Lajoie, Daniel.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	147 p.
Notes:	Source: Masters Abstracts International, Volume: 80-12.
Contained By:	Masters Abstracts International80-12.
Subject:	Arts Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13879187
ISBN:	9781392159071

The State of Sports Television: How to Create the Ultimate Sports Network in the Ever-Changing Television Landscape.
Lajoie, Daniel.

The State of Sports Television: How to Create the Ultimate Sports Network in the Ever-Changing Television Landscape. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 147 p.

Source: Masters Abstracts International, Volume: 80-12.

Thesis (M.S.)--Drexel University, 2019.

This item must not be sold to any third party vendors.

In the fast evolving television landscape, many networks and executives are looking towards the future to see how they can ensure success moving forward. For cable and broadcast networks, it is crucial to explore innovative strategies and decisions that help draw audiences and stay competitive in a landscape inundated with options for consumers to choose from. With more money spent in sports television than ever before, this research will explore how this money can be spent most cost effectively. This research examines the sports television industry to see what has worked, what hasn't worked, and how these ideas can be evolved to thrive in the future.A case study was conducted, featuring a survey administered through Qualtrics to 169 individuals, interviews and articles featuring industry titans, and the collection of Nielsen ratings, arranged using Microsoft Excel, to answer the following research questions: 1. What is causing the recent proliferation of sports networks and what is its effect? 2. How do major sports networks fare with audiences and against competitors? 3. Are rising cable subscription fees causing subscribers to drop sports networks? 4. What are the current and future costs of live sports contracts and what is the right balance between live and original programming?The results of this case study provided insights and actionable strategies for the sports television industry. Ratings, Shares, Universe Estimates, and Median Age averages all contributed to the results of the case study. Interviews featuring current and former sports television executives gave more clarity to the sports industry and its inner workings while observed industry publications showed how the industry is received on a more widespread level.

ISBN: 9781392159071Subjects--Topical Terms:

3423886
Arts Management.

The State of Sports Television: How to Create the Ultimate Sports Network in the Ever-Changing Television Landscape.
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