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Examining the Psychological Mechanis...

Lee, ByungGu.

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Examining the Psychological Mechanisms of Cognitive Media Effects: Agenda Setting, Priming, and Framing.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Examining the Psychological Mechanisms of Cognitive Media Effects: Agenda Setting, Priming, and Framing./
Author:	Lee, ByungGu.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	147 p.
Notes:	Source: Dissertations Abstracts International, Volume: 80-12, Section: A.
Contained By:	Dissertations Abstracts International80-12A.
Subject:	Cognitive psychology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13884167
ISBN:	9781392168028

Examining the Psychological Mechanisms of Cognitive Media Effects: Agenda Setting, Priming, and Framing.
Lee, ByungGu.

Examining the Psychological Mechanisms of Cognitive Media Effects: Agenda Setting, Priming, and Framing. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 147 p.

Source: Dissertations Abstracts International, Volume: 80-12, Section: A.

Thesis (Ph.D.)--The University of Wisconsin - Madison, 2019.

This item must not be added to any third party search indexes.

The primary purpose of this study is to determine the role of issue accessibility and message content in agenda-setting, priming, and framing effects. The results of two experimental studies show that accessibility in general was not a sufficient condition for agenda-setting, priming, and framing effects. Increasing issue accessibility alone was able to produce agenda-setting and priming effects only when the issue at hand was a current one about which people presumably had existing beliefs to retrieve. On the contrary, message content was found to have a reliable and stronger impact on agenda setting, priming and framing alike. I also found some support for the mediating role of judged usability in the agenda-setting and priming processes. Message content substantiating the importance of an issue increased usability of the issue for national importance judgments and presidential evaluations, which in turn led people to name the issue at hand as the MIP and to use it as a political evaluation standard. Overall, my findings suggest that how media describe certain issues play a pivotal role in the process of making political judgments, especially assessing the national importance of different issues (i.e., agenda setting), determining the worth of issues for political evaluations (i.e., priming), and making policy choices (i.e., framing). Implications of these finding are discussed.

ISBN: 9781392168028Subjects--Topical Terms:

523881
Cognitive psychology.

Examining the Psychological Mechanisms of Cognitive Media Effects: Agenda Setting, Priming, and Framing.
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245 1 0 $a Examining the Psychological Mechanisms of Cognitive Media Effects: Agenda Setting, Priming, and Framing.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2019
300 $a 147 p.
500 $a Source: Dissertations Abstracts International, Volume: 80-12, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: McLeod, Douglas M.
502 $a Thesis (Ph.D.)--The University of Wisconsin - Madison, 2019.
506 $a This item must not be added to any third party search indexes.
506 $a This item must not be sold to any third party vendors.
520 $a The primary purpose of this study is to determine the role of issue accessibility and message content in agenda-setting, priming, and framing effects. The results of two experimental studies show that accessibility in general was not a sufficient condition for agenda-setting, priming, and framing effects. Increasing issue accessibility alone was able to produce agenda-setting and priming effects only when the issue at hand was a current one about which people presumably had existing beliefs to retrieve. On the contrary, message content was found to have a reliable and stronger impact on agenda setting, priming and framing alike. I also found some support for the mediating role of judged usability in the agenda-setting and priming processes. Message content substantiating the importance of an issue increased usability of the issue for national importance judgments and presidential evaluations, which in turn led people to name the issue at hand as the MIP and to use it as a political evaluation standard. Overall, my findings suggest that how media describe certain issues play a pivotal role in the process of making political judgments, especially assessing the national importance of different issues (i.e., agenda setting), determining the worth of issues for political evaluations (i.e., priming), and making policy choices (i.e., framing). Implications of these finding are discussed.
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