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The post-pandemic business playbook ...

Mintz, Ofer.

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The post-pandemic business playbook = customer-centric solutions to help your firm grow /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The post-pandemic business playbook/ by Ofer Mintz.
其他題名:	customer-centric solutions to help your firm grow /
作者:	Mintz, Ofer.
出版者:	Singapore :Springer Singapore : : 2021.,
面頁冊數:	1 online resource (xix, 224 p.) :ill., digital ;24 cm.
內容註:	1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5. Section Two: Customer-centric growth strategies -- 6. An opportunity unlike ever before -- 7. First quadrant: status quo growth strategy -- 8. Second quadrant: new customer markets -- 9. Third quadrant: new products -- 10. Fourth Quadrant: Diversify simultaneously into new markets with new or modified products -- 11. Section Three: The COUNTER COVID customer-centric framework your firm needs to employ NOW -- 12. Create emotional connections to CREATES loyalty -- 13. Demonstrate product value -- 14. Extend digital footprint -- 15. Conclusion.
Contained By:	Springer Nature eBook
標題:	Customer relations. -
電子資源:	https://doi.org/10.1007/978-981-16-5868-6
ISBN:	9789811658686

The post-pandemic business playbook = customer-centric solutions to help your firm grow /
Mintz, Ofer.

The post-pandemic business playbookcustomer-centric solutions to help your firm grow /[electronic resource] :by Ofer Mintz. - Singapore :Springer Singapore :2021. - 1 online resource (xix, 224 p.) :ill., digital ;24 cm.

1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5. Section Two: Customer-centric growth strategies -- 6. An opportunity unlike ever before -- 7. First quadrant: status quo growth strategy -- 8. Second quadrant: new customer markets -- 9. Third quadrant: new products -- 10. Fourth Quadrant: Diversify simultaneously into new markets with new or modified products -- 11. Section Three: The COUNTER COVID customer-centric framework your firm needs to employ NOW -- 12. Create emotional connections to CREATES loyalty -- 13. Demonstrate product value -- 14. Extend digital footprint -- 15. Conclusion.

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book's solutions to navigate through and succeed in the post COVID-19 future.

ISBN: 9789811658686

Standard No.: 10.1007/978-981-16-5868-6doiSubjects--Topical Terms:

578582
Customer relations.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.812

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