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Social customer relationship managem...

Alt, Rainer.

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Social customer relationship management = fundamentals, applications, technologies /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social customer relationship management/ by Rainer Alt, Olaf Reinhold.
其他題名:	fundamentals, applications, technologies /
作者:	Alt, Rainer.
其他作者:	Reinhold, Olaf.
出版者:	Cham :Springer International Publishing : : 2020.,
面頁冊數:	xv, 115 p. :ill., digital ;24 cm.
內容註:	Social CRM: Evolution and Building Blocks -- Social CRM: Four Case Studies -- Social CRM: Tools and Functionalities -- Social CRM: Challenges and Perspectives.
Contained By:	Springer Nature eBook
標題:	Customer relations - Management. -
電子資源:	https://doi.org/10.1007/978-3-030-23343-3
ISBN:	9783030233433

Social customer relationship management = fundamentals, applications, technologies /
Alt, Rainer.

Social customer relationship managementfundamentals, applications, technologies /[electronic resource] :by Rainer Alt, Olaf Reinhold. - Cham :Springer International Publishing :2020. - xv, 115 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Social CRM: Evolution and Building Blocks -- Social CRM: Four Case Studies -- Social CRM: Tools and Functionalities -- Social CRM: Challenges and Perspectives.

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM) It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

ISBN: 9783030233433

Standard No.: 10.1007/978-3-030-23343-3doiSubjects--Topical Terms:

582814
Customer relations
--Management.

LC Class. No.: HF5415.5 / .A48 2020

Dewey Class. No.: 658.812

Social customer relationship management = fundamentals, applications, technologies /
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