Hedonism, utilitarianism, and consum...
Scarpi, Daniele.

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  • Hedonism, utilitarianism, and consumer behavior = exploring the consequences of customer orientation /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Hedonism, utilitarianism, and consumer behavior/ by Daniele Scarpi.
    其他題名: exploring the consequences of customer orientation /
    作者: Scarpi, Daniele.
    出版者: Cham :Springer International Publishing : : 2020.,
    面頁冊數: xxi, 192 p. :ill., digital ;24 cm.
    內容註: 1. Introduction -- 2. Hedonism and utilitarianism in consumer behavior -- 3. Hypotheses and conceptual model development for hedonism, utilitarianism and consumer behavior -- 4. Methodology and tools for exploring the consequences of shopper orientation -- 5. Hedonism and utilitarianism in the intensive distribution -- 6. Hedonism and utilitarianism in the selective distribution -- 7. Comparison of the distribution channels.
    Contained By: Springer eBooks
    標題: Customer relations. -
    電子資源: https://doi.org/10.1007/978-3-030-43876-0
    ISBN: 9783030438760
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W9410570 電子資源 11.線上閱覽_V 電子書 EB HF5415.5 .S337 2020 一般使用(Normal) 在架 0
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