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Through a lens of scarcity = health ...
~
Lanfer, Hanna Luetke.
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Through a lens of scarcity = health communication in a low-income context /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Through a lens of scarcity/ by Hanna Luetke Lanfer.
其他題名:
health communication in a low-income context /
作者:
Lanfer, Hanna Luetke.
出版者:
Wiesbaden :Springer Fachmedien Wiesbaden : : 2021.,
面頁冊數:
xxi, 387 p. :ill., digital ;24 cm.
內容註:
Introduction -- Strategic communication -- Scarcity -- Integrating poverty influences into communication campaign development -- Sierra Leone -- A qualitative study on health communication in a low-income context (Study 1) -- Field experiment of a communication campaign on hand hygiene (Study 2) -- Conclusion.
Contained By:
Springer Nature eBook
標題:
Communication in medicine. -
電子資源:
https://doi.org/10.1007/978-3-658-34914-1
ISBN:
9783658349141
Through a lens of scarcity = health communication in a low-income context /
Lanfer, Hanna Luetke.
Through a lens of scarcity
health communication in a low-income context /[electronic resource] :by Hanna Luetke Lanfer. - Wiesbaden :Springer Fachmedien Wiesbaden :2021. - xxi, 387 p. :ill., digital ;24 cm. - Gesundheit und Gesellschaft,2626-6180. - Gesundheit und Gesellschaft..
Introduction -- Strategic communication -- Scarcity -- Integrating poverty influences into communication campaign development -- Sierra Leone -- A qualitative study on health communication in a low-income context (Study 1) -- Field experiment of a communication campaign on hand hygiene (Study 2) -- Conclusion.
The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. About the author Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph.D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone.
ISBN: 9783658349141
Standard No.: 10.1007/978-3-658-34914-1doiSubjects--Topical Terms:
604286
Communication in medicine.
LC Class. No.: R118
Dewey Class. No.: 610.7
Through a lens of scarcity = health communication in a low-income context /
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The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. About the author Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph.D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone.
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