Marketing brands in Africa = perspec...
Appau, Samuelson.

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  • Marketing brands in Africa = perspectives on the evolution of branding in an emerging market /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing brands in Africa/ edited by Samuelson Appau.
    其他題名: perspectives on the evolution of branding in an emerging market /
    其他作者: Appau, Samuelson.
    出版者: Cham :Springer International Publishing : : 2021.,
    面頁冊數: xv, 272 p. :ill., digital ;24 cm.
    內容註: Chapter 1. Marketing Brands in Africa: An Introduction -- Chapter 2. Branding Start-ups in Africa -- Chapter 3. In Dangerous Waters: Building an Oil and Gas Brand in Africa -- Chapter 4. Branding and Marketing Religious Organizations in Africa -- Chapter 5. Visit Africa: Place Branding in Africa -- Chapter 6. University Brand Marketing: A Website Analysis of Leading Universities in Africa -- Chapter 7. Marketing Brands to Rural Consumers in Africa -- Chapter 8. Mapping the Positioning of Political Brands in Ghana -- Chapter 9. Before Coca Cola: The History and Evolution of Branding in Africa -- Chapter 10. Using Local Culture in Brand Positioning and Communication -- Chapter 11. Unbranded: The Challenges of Branding for Africa's Informal Economy -- Chapter 12. Brand Africa: The Paradox of Africa's Image in Global Marketing Discourse -- Chapter 13. Branding Betwixt and Between the Local and Global.
    Contained By: Springer Nature eBook
    標題: Branding (Marketing) - Africa. -
    電子資源: https://doi.org/10.1007/978-3-030-77204-8
    ISBN: 9783030772048
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