Green marketing in emerging markets ...
Mukonza, Chipo.

FindBook      Google Book      Amazon      博客來     
  • Green marketing in emerging markets = strategic and operational perspectives /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Green marketing in emerging markets/ edited by Chipo Mukonza ... [et al.].
    其他題名: strategic and operational perspectives /
    其他作者: Mukonza, Chipo.
    出版者: Cham :Springer International Publishing : : 2021.,
    面頁冊數: xix, 290 p. :ill. (some col.), digital ;24 cm.
    內容註: Chapter 1: Green Business Practices in Emerging Economies -- Chapter 2: Green Marketing: A Conceptual Overview -- Chapter 3: Green Product Management -- Chapter 4: Green Integrated Marketing Communications -- Chapter 5: Green Branding -- Chapter 6: Greenwashing -- Chapter 7: Planning in Green Marketing -- Chapter 8: Green Human Resources Management -- Chapter 9: Green Distribution Management -- Chapter 10: Green Positioning -- Chapter 11: Project Management in Green Marketing -- Chapter 12: Opportunities and Challenges for Green Marketing -- Chapter 13: Green Marketing Practices in Emerging Economies: Key Insights and Recommendations for Future Research.
    Contained By: Springer Nature eBook
    標題: Green marketing. -
    電子資源: https://doi.org/10.1007/978-3-030-74065-8
    ISBN: 9783030740658
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W9408240 電子資源 11.線上閱覽_V 電子書 EB HF5413 .G74 2021 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入