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The internet trap = how the digital ...

Hindman, Matthew Scott, (1976-)

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The internet trap = how the digital economy builds monopolies and undermines democracy /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The internet trap/ Matthew Hindman.
其他題名:	how the digital economy builds monopolies and undermines democracy /
作者:	Hindman, Matthew Scott,
出版者:	Princeton, NJ :Princeton University Press, : c2018.,
面頁冊數:	1 online resource.
內容註:	Rethinking the attention economy -- A tilted playing field -- The political economy of personalization -- The economic geography of cyberspace -- The dynamics of web traffic -- Less of the same: online local news -- Making new stickier -- The "nature" of the internet.
標題:	Internet - Economic aspects. -
電子資源:	https://www.degruyter.com/isbn/9780691184074
ISBN:	9780691184074

The internet trap = how the digital economy builds monopolies and undermines democracy /
Hindman, Matthew Scott,1976-

The internet traphow the digital economy builds monopolies and undermines democracy /[electronic resource] :Matthew Hindman. - 1st ed. - Princeton, NJ :Princeton University Press,c2018. - 1 online resource.

Includes bibliographical references and index.

Rethinking the attention economy -- A tilted playing field -- The political economy of personalization -- The economic geography of cyberspace -- The dynamics of web traffic -- Less of the same: online local news -- Making new stickier -- The "nature" of the internet.

The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.

ISBN: 9780691184074Subjects--Topical Terms:

772822
Internet
--Economic aspects.

LC Class. No.: HC79.I55 / H56 2018

Dewey Class. No.: 384.3

The internet trap = how the digital economy builds monopolies and undermines democracy /
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504 $a Includes bibliographical references and index.
505 0 $a Rethinking the attention economy -- A tilted playing field -- The political economy of personalization -- The economic geography of cyberspace -- The dynamics of web traffic -- Less of the same: online local news -- Making new stickier -- The "nature" of the internet.
520 $a The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
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856 4 0 $u https://www.degruyter.com/isbn/9780691184074