東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Ads, fads, and consumer culture = ad...

Berger, Arthur Asa, (1933-)

FindBook

Google Book

Amazon

博客來

Ads, fads, and consumer culture = advertising's impact on American character and society /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Ads, fads, and consumer culture/ Arthur Asa Berger.
其他題名:	advertising's impact on American character and society /
其他題名:	Advertising's impact on American character and society
作者:	Berger, Arthur Asa,
面頁冊數:	1 online resource (313 p.)
標題:	Advertising - United States. -
電子資源:	https://portal.igpublish.com/iglibrary/search/ROWMANB0022814.html
ISBN:	9781538137802

Ads, fads, and consumer culture = advertising's impact on American character and society /
Berger, Arthur Asa,1933-

Ads, fads, and consumer cultureadvertising's impact on American character and society /[electronic resource] :Advertising's impact on American character and societyArthur Asa Berger. - 6th ed. - 1 online resource (313 p.)

Includes bibliographical references and index.

Access restricted to authorized users and institutions.

The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the "1984" Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.

Mode of access: World Wide Web.

ISBN: 9781538137802Subjects--Topical Terms:

672298
Advertising
--United States.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5823

Dewey Class. No.: 659.1/0420973

Ads, fads, and consumer culture = advertising's impact on American character and society /
LDR:02377nmm a2200313 i 4500 001 2247659
006 m eo d
007 cr cn |||m|||a
008 211227t20202021 ob 001 0 eng d
020 $a 9781538137802
020 $a 9781538137819
020 $a 9781538137826
035 $a ROWMANB0022814
040 $a iG Publishing $b eng $c iG Publishing $e rda
050 0 0 $a HF5823
082 0 0 $a 659.1/0420973
100 1 $a Berger, Arthur Asa, $d 1933- $e author. $3 3511968
245 1 0 $a Ads, fads, and consumer culture $h [electronic resource] : $b advertising's impact on American character and society / $c Arthur Asa Berger.
246 3 0 $a Advertising's impact on American character and society
250 $a 6th ed.
264 1 $a Lanham : $b Rowman & Littlefield, $c 2020.
264 4 $c ©2021
300 $a 1 online resource (313 p.)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
504 $a Includes bibliographical references and index.
506 $a Access restricted to authorized users and institutions.
520 3 $a The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the "1984" Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.
538 $a Mode of access: World Wide Web.
650 0 $a Advertising $z United States. $3 672298
650 0 $a Popular culture $z United States. $3 530877
650 0 $a Consumer education $z United States. $3 726891
655 4 $a Electronic books. $2 lcsh $3 542853
856 4 0 $u https://portal.igpublish.com/iglibrary/search/ROWMANB0022814.html