Brand storytelling = put customers a...
Rodriguez, Miri,

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  • Brand storytelling = put customers at the heart of your brand story /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Brand storytelling/ Miri Rodriguez.
    其他題名: put customers at the heart of your brand story /
    其他題名: Put customers at the heart of your brand story
    作者: Rodriguez, Miri,
    面頁冊數: 1 online resource (232 p.)
    內容註: Brand storytelling: put customers at the heart of your brand story -- Contents -- Contributors (in alphabetical order) -- About the author -- Foreword -- Preface -- Acknowledgements -- Introduction -- 1. Brand storytelling: What is it? -- 2. Where do I start? -- 3. The magic (and magic tricks) in storytelling -- 4. IMC Reimagined: Building an integrated marketing plan with story -- 5. The brand story hero: Put your customers at the heart of your brand story -- 6. If story is magic, vulnerability is the magic wand -- 7. Ethics in storytelling: When to use your secret weapon -- 8. Immersive storytelling: Exploring the story experience -- 9. Your best brand storytellers: Employees and influencers -- 10. Marketing (actually, testing) your brand story -- 11. Benchmarking your brand story -- 12. Villains and antagonists: The bad guys who want to tear down your brand story -- 13. The future of brand storytelling: How AI, machine learning and automation can tell only one side of the story -- 14. Inspire your brand story: Interviews with leading storytellers around the world -- Further Reading -- Index.
    標題: Branding (Marketing) -
    電子資源: https://portal.igpublish.com/iglibrary/search/KOGANB0002046.html
    ISBN: 0749490470
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