東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Cross-border e-commerce marketing an...

Hoque, Md. Rakibul.

FindBook

Google Book

Amazon

博客來

Cross-border e-commerce marketing and managing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Cross-border e-commerce marketing and managing/ Md Rakibul Hoque and R. Edward Bashaw, editors.
其他作者:	Hoque, Md. Rakibul.
出版者:	Hershey, Pennsylvania :IGI Global, : 2021.,
面頁冊數:	1 online resource (xvii, 349 p.)
內容註:	Chapter 1. Cross-border e-commerce: an emerging norm -- Chapter 2. Technologies for cross-border e-commerce -- Chapter 3. Supply chain in cross-border e-commerce -- Chapter 4. Cross-border e-commerce payments -- Chapter 5. Cross-border e-commerce security issues and protections -- Chapter 6. Marketing and advertisement in cross-border e-commerce -- Chapter 7. Global brand and global consumers -- Chapter 8. Digital marketing -- Chapter 9. Social network and social commerce -- Chapter 10. Managing human resources in e-commerce -- Chapter 11. Big data, artificial intelligence, and the Internet of things in cross-border e-commerce -- Chapter 12. Cross-border e-commerce and small medium enterprises (SMEs) -- Chapter 13. Understanding the current research of cross-border e-commerce: a systematic literature review.
標題:	Electronic commerce - Management. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5823-2
ISBN:	9781799858249 (ebk.)

Cross-border e-commerce marketing and managing
Cross-border e-commerce marketing and managing[electronic resource] /Md Rakibul Hoque and R. Edward Bashaw, editors. - Hershey, Pennsylvania :IGI Global,2021. - 1 online resource (xvii, 349 p.)

Includes bibliographical references and index.

Chapter 1. Cross-border e-commerce: an emerging norm -- Chapter 2. Technologies for cross-border e-commerce -- Chapter 3. Supply chain in cross-border e-commerce -- Chapter 4. Cross-border e-commerce payments -- Chapter 5. Cross-border e-commerce security issues and protections -- Chapter 6. Marketing and advertisement in cross-border e-commerce -- Chapter 7. Global brand and global consumers -- Chapter 8. Digital marketing -- Chapter 9. Social network and social commerce -- Chapter 10. Managing human resources in e-commerce -- Chapter 11. Big data, artificial intelligence, and the Internet of things in cross-border e-commerce -- Chapter 12. Cross-border e-commerce and small medium enterprises (SMEs) -- Chapter 13. Understanding the current research of cross-border e-commerce: a systematic literature review.

"This book will broaden the knowledge on the cross-border e-Commerce industry by bringing the findings and discussion on the driving forces, theoretical backgrounds, legal and logistic framework, law and taxation, trends and technology-integration and case studies pertinent to the cross-border e-Commerce industry"--

ISBN: 9781799858249 (ebk.)Subjects--Topical Terms:

615403
Electronic commerce
--Management.

LC Class. No.: HF5548.32 / .C76 2021

Dewey Class. No.: 658.8/71

Cross-border e-commerce marketing and managing
LDR:02059nmm a2200265 a 4500 001 2246830
003 IGIG
005 20211027162107.0
006 m o d
007 cr cn
008 211227s2021 pau fob 001 0 eng d
020 $a 9781799858249 (ebk.)
020 $a 9781799858232 (hbk.)
020 $a 9781799866138 (pbk.)
035 $a (OCoLC)1197883109
035 $a 1101012186
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 0 0 $a HF5548.32 $b .C76 2021
082 0 0 $a 658.8/71 $2 23
245 0 0 $a Cross-border e-commerce marketing and managing $h [electronic resource] / $c Md Rakibul Hoque and R. Edward Bashaw, editors.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2021.
300 $a 1 online resource (xvii, 349 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Cross-border e-commerce: an emerging norm -- Chapter 2. Technologies for cross-border e-commerce -- Chapter 3. Supply chain in cross-border e-commerce -- Chapter 4. Cross-border e-commerce payments -- Chapter 5. Cross-border e-commerce security issues and protections -- Chapter 6. Marketing and advertisement in cross-border e-commerce -- Chapter 7. Global brand and global consumers -- Chapter 8. Digital marketing -- Chapter 9. Social network and social commerce -- Chapter 10. Managing human resources in e-commerce -- Chapter 11. Big data, artificial intelligence, and the Internet of things in cross-border e-commerce -- Chapter 12. Cross-border e-commerce and small medium enterprises (SMEs) -- Chapter 13. Understanding the current research of cross-border e-commerce: a systematic literature review.
520 3 $a "This book will broaden the knowledge on the cross-border e-Commerce industry by bringing the findings and discussion on the driving forces, theoretical backgrounds, legal and logistic framework, law and taxation, trends and technology-integration and case studies pertinent to the cross-border e-Commerce industry"-- $c Provided by publisher.
650 0 $a Electronic commerce $x Management. $3 615403
650 0 $a Internet marketing. $3 570186
650 0 $a International trade. $3 543910
700 1 $a Hoque, Md. Rakibul. $3 3510551
700 1 $a Bashaw, R. Edward, $d 1957- $3 3510552
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5823-2