Tools and techniques for implementin...
Meral, Yurdagul, (1961-)

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  • Tools and techniques for implementing international e-trading tactics for competitive advantage
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Tools and techniques for implementing international e-trading tactics for competitive advantage/ Yurdagul Meral, editor.
    其他作者: Meral, Yurdagul,
    出版者: Hershey, Pennsylvania :IGI Global, : 2019.,
    面頁冊數: 1 online resource (xiv, 395 p.)
    內容註: Chapter 1. The role of e-HRM practices on digital era -- Chapter 2. Servqual-based performance analysis of agricultural financing in e-banking industry: an evaluation by IT2 fuzzy decision-making model -- Chapter 3. Effects of Internet on tourism marketing: an empirical analysis about online tourism -- Chapter 4. An empirical study on the relationship between economic growth and e-commerce -- Chapter 5. Examination of the extent and effects of strategic management on e-commerce companies -- Chapter 6. Electronic payment systems in electronic commerce -- Chapter 7. Electronic trade and electronic presentation of export documents in documentary credits -- Chapter 8. E-retailing practices in mobile marketing: the case of Getir application -- Chapter 9. E-trading decision making: an integrated digital marketing approach with theory and cases -- Chapter 10. New economy, e-commerce businesses, and e-businesses: types, similarities, and differences -- Chapter 11. The effect of consumer emotions on online purchasing behavior -- Chapter 12. Understanding shopping behaviors with category- and brand-level market basket analysis -- Chapter 13. Digitalization of human resources: e-HR -- Chapter 14. Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage -- Chapter 15. Data mining-based evaluating the customer satisfaction for the mobile applications: an analysis on Turkish banking sector by using it2 fuzzy dematel.
    標題: Electronic commerce. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0035-4
    ISBN: 9781799800378 (ebk.)
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W9407124 電子資源 11.線上閱覽_V 電子書 EB HF5548.32 .T66 2019 一般使用(Normal) 在架 0
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