東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Strategic marketing for social enter...

Chiweshe, Nigel, (1983-)

FindBook

Google Book

Amazon

博客來

Strategic marketing for social enterprises in Developing nations

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic marketing for social enterprises in Developing nations/ Nigel Chiweshe and Debbie Ellis, editors.
其他作者:	Chiweshe, Nigel,
出版者:	Hershey, Pennsylvania :IGI Global, : 2019.,
面頁冊數:	1 online resource (xxix, 373 p.)
內容註:	Section 1. Strategic marketing and social enterprises: nexus of the two domains. Chapter 1. Strategic marketing for social enterprises: nexus of the two domains -- Section 2. Marketing in social enterprises. Chapter 2. Marketing in social enterprises: the role of value creation through relationship marketing ; Chapter 3. Social enterprise marketing communication ; Chapter 4. Utilization of online platforms by social entrepreneurs for social sustainable development ; Chapter 5. Social enterprise digital marketing -- Section 3. Social enterprise customers. Chapter 6. The market opportunity for social enterprise in Developing nations: the sub-saharan middle Class ; Chapter 7. Social enterprise consumers: the case of South African organic produce consumers -- Section 4. Evidence of strategic marketing in social enterprises. Chapter 8. Evidence of strategic marketing in social enterprises: lessons from a Developing nation ; Chapter 9. Strategic sustainability marketing and social responsibility in the textile industry: opportunities and challenges in Africa ; Chapter 10. Potentials of frugal innovation to combine the social and economic objectives in the marketing of social enterprises: the case of Eindollarbrille E.V. ; Chapter 11. Challenges for social enterprises in special education ; Chapter 12. The evolution of microfinance products to promote microentrepreneurship towards social progress of African countries.
標題:	Social marketing - Developing countries. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7859-8
ISBN:	9781522578604 (ebk.)

Strategic marketing for social enterprises in Developing nations
Strategic marketing for social enterprises in Developing nations[electronic resource] /Nigel Chiweshe and Debbie Ellis, editors. - Hershey, Pennsylvania :IGI Global,2019. - 1 online resource (xxix, 373 p.)

Includes bibliographical references and index.

Section 1. Strategic marketing and social enterprises: nexus of the two domains. Chapter 1. Strategic marketing for social enterprises: nexus of the two domains -- Section 2. Marketing in social enterprises. Chapter 2. Marketing in social enterprises: the role of value creation through relationship marketing ; Chapter 3. Social enterprise marketing communication ; Chapter 4. Utilization of online platforms by social entrepreneurs for social sustainable development ; Chapter 5. Social enterprise digital marketing -- Section 3. Social enterprise customers. Chapter 6. The market opportunity for social enterprise in Developing nations: the sub-saharan middle Class ; Chapter 7. Social enterprise consumers: the case of South African organic produce consumers -- Section 4. Evidence of strategic marketing in social enterprises. Chapter 8. Evidence of strategic marketing in social enterprises: lessons from a Developing nation ; Chapter 9. Strategic sustainability marketing and social responsibility in the textile industry: opportunities and challenges in Africa ; Chapter 10. Potentials of frugal innovation to combine the social and economic objectives in the marketing of social enterprises: the case of Eindollarbrille E.V. ; Chapter 11. Challenges for social enterprises in special education ; Chapter 12. The evolution of microfinance products to promote microentrepreneurship towards social progress of African countries.

Restricted to subscribers or individual electronic text purchasers.

"This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"--

ISBN: 9781522578604 (ebk.)Subjects--Topical Terms:

3510358
Social marketing
--Developing countries.

LC Class. No.: HF5414 / .S775 2019

Dewey Class. No.: 658.8/02

Strategic marketing for social enterprises in Developing nations
LDR:02757nmm a2200265 a 4500 001 2246737
003 IGIG
005 20211014155438.0
006 m o d
007 cr cn
008 211227s2019 pau fob 001 0 eng d
020 $a 9781522578604 (ebk.)
020 $a 9781522578598 (hbk.)
035 $a (OCoLC)1107546273
035 $a 1101012093
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 0 0 $a HF5414 $b .S775 2019
082 0 0 $a 658.8/02 $2 23
245 0 0 $a Strategic marketing for social enterprises in Developing nations $h [electronic resource] / $c Nigel Chiweshe and Debbie Ellis, editors.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2019.
300 $a 1 online resource (xxix, 373 p.)
504 $a Includes bibliographical references and index.
505 0 $a Section 1. Strategic marketing and social enterprises: nexus of the two domains. Chapter 1. Strategic marketing for social enterprises: nexus of the two domains -- Section 2. Marketing in social enterprises. Chapter 2. Marketing in social enterprises: the role of value creation through relationship marketing ; Chapter 3. Social enterprise marketing communication ; Chapter 4. Utilization of online platforms by social entrepreneurs for social sustainable development ; Chapter 5. Social enterprise digital marketing -- Section 3. Social enterprise customers. Chapter 6. The market opportunity for social enterprise in Developing nations: the sub-saharan middle Class ; Chapter 7. Social enterprise consumers: the case of South African organic produce consumers -- Section 4. Evidence of strategic marketing in social enterprises. Chapter 8. Evidence of strategic marketing in social enterprises: lessons from a Developing nation ; Chapter 9. Strategic sustainability marketing and social responsibility in the textile industry: opportunities and challenges in Africa ; Chapter 10. Potentials of frugal innovation to combine the social and economic objectives in the marketing of social enterprises: the case of Eindollarbrille E.V. ; Chapter 11. Challenges for social enterprises in special education ; Chapter 12. The evolution of microfinance products to promote microentrepreneurship towards social progress of African countries.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"-- $c Provided by publisher.
650 0 $a Social marketing $z Developing countries. $3 3510358
650 0 $a Social entrepreneurship $z Developing countries. $3 2077326
700 1 $a Chiweshe, Nigel, $d 1983- $3 3510356
700 1 $a Ellis, Debbie, $d 1967- $3 3510357
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7859-8