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Corporate communication = transforma...

Goodman, Michael B.

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Corporate communication = transformation of strategy and practice /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Corporate communication/ Michael B. Goodman and Peter B. Hirsch.
其他題名:	transformation of strategy and practice /
作者:	Goodman, Michael B.
其他作者:	Hirsch, Peter B.
出版者:	New York :Peter Lang, : 2020.,
面頁冊數:	xiv, 164 p. :ill., digital ;24 cm.
標題:	Communication in management. -
電子資源:	https://www.peterlang.com/document/1057878
ISBN:	9781433165658

Corporate communication = transformation of strategy and practice /
Goodman, Michael B.

Corporate communicationtransformation of strategy and practice /[electronic resource] :Michael B. Goodman and Peter B. Hirsch. - New York :Peter Lang,2020. - xiv, 164 p. :ill., digital ;24 cm.

Includes bibliographical references (pages 145-155) and index.

"Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases: The Internet and Corporate Websites; Social Media in and out of Corporate Communication; Business Digitization; The aim of this exploration is to focus our understanding of the foundation on which the profession of corporate communication was established, and to provide the context to analyze corporate communication practices from the initial uses of the Internet by corporations to the contemporary fragmented media environment"--

ISBN: 9781433165658Subjects--Topical Terms:

554152
Communication in management.

LC Class. No.: HD30.3 / .G6556 2020

Dewey Class. No.: 658.45

Corporate communication = transformation of strategy and practice /
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504 $a Includes bibliographical references (pages 145-155) and index.
520 $a "Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases: The Internet and Corporate Websites; Social Media in and out of Corporate Communication; Business Digitization; The aim of this exploration is to focus our understanding of the foundation on which the profession of corporate communication was established, and to provide the context to analyze corporate communication practices from the initial uses of the Internet by corporations to the contemporary fragmented media environment"-- $c Provided by publisher.
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