Connecting brand identity and consum...
Hodson, Julian Michael.

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  • Connecting brand identity and consumer-based brand equity for tourism destinations = a structural model of leisure visitors' destination brand associations /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Connecting brand identity and consumer-based brand equity for tourism destinations/ by Julian Michael Hodson.
    其他題名: a structural model of leisure visitors' destination brand associations /
    作者: Hodson, Julian Michael.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2021.,
    面頁冊數: xxiv, 357 p. :ill., digital ;24 cm.
    內容註: Introduction -- Literature Review -- Research Methodology -- Data Analysis & Empirical Results -- Discussion & Conclusion.
    Contained By: Springer Nature eBook
    標題: Tourism - Marketing. -
    電子資源: https://doi.org/10.1007/978-3-658-33057-6
    ISBN: 9783658330576
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W9401514 電子資源 11.線上閱覽_V 電子書 EB G155.A1 H637 2021 一般使用(Normal) 在架 0
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