Masterpieces of Swiss entrepreneursh...
Jeannet, Jean-Pierre.

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  • Masterpieces of Swiss entrepreneurship = Swiss SMEs competing in global markets /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Masterpieces of Swiss entrepreneurship/ by Jean-Pierre Jeannet ... [et al.].
    其他題名: Swiss SMEs competing in global markets /
    其他作者: Jeannet, Jean-Pierre.
    出版者: Cham :Springer International Publishing : : 2021.,
    面頁冊數: xxxiv, 561 p. :ill. (some col.), digital ;24 cm.
    內容註: Part I. Introducing the Project -- Introduction -- Founders, Shakers, Prime Movers -- PART II. Governance Practices -- Ownership Structures -- Achieving Ownership Stability -- Boards and Governance -- Part III. Managing for the Long Term -- The Role Played by Management -- Financing the Enterprise -- Part IV. Focus Choices -- Business Focus Choices -- Franchise Focus Choices -- The Process of Focusing -- Part V. Marketing Practices -- Segmentation Choices -- International Sales and Distribution Strategies -- Marketing and Sales Processes -- Part VI. Product Building Choices -- Production Footprint Choices -- Production Processes Choices -- Product Design Choices -- Product Line Choices -- Supply Chain Choices -- Part VII. Innovation Practices -- Sourcing the Defining Business Idea -- Innovation Processes -- Organizing for Innovations -- Part VIII. Leveraging Strategies -- Leveraging Local Competitiveness -- Leveraging Resources for Growth -- Role of Swiss Entrepreneurial Ecosystem -- Epilog: Implications for Public Policy -- Part IX. Company Profiles -- The 36 SME Profiles.
    Contained By: Springer Nature eBook
    標題: Entrepreneurship - Switzerland. -
    電子資源: https://doi.org/10.1007/978-3-030-65287-6
    ISBN: 9783030652876
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