東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

New consumer behavior theories from ...

Shimizu, Akira.

FindBook

Google Book

Amazon

博客來

New consumer behavior theories from Japan

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	New consumer behavior theories from Japan/ by Akira Shimizu.
作者:	Shimizu, Akira.
出版者:	Singapore :Springer Singapore : : 2021.,
面頁冊數:	xi, 212 p. :ill. (some col.), digital ;24 cm.
內容註:	Japanese consumers and media usage -- Evolution of the comprehensive decision-making process: Emergence of outspoken consumers -- Measuring the impact of a blog: Quantitative and qualitative aspects -- Studies on commitment -- Mechanism of attitude formation for consumers who convey information -- Emergence of communication-oriented consumer -- Research on uncertain listeners -- Studies on connoisseurs -- Brand rating in the age of information sharing -- A new decision-making process-a circulating-type communications model.
Contained By:	Springer Nature eBook
標題:	Consumer behavior - Japan. -
電子資源:	https://doi.org/10.1007/978-981-16-1127-8
ISBN:	9789811611278

New consumer behavior theories from Japan
Shimizu, Akira.

New consumer behavior theories from Japan[electronic resource] /by Akira Shimizu. - Singapore :Springer Singapore :2021. - xi, 212 p. :ill. (some col.), digital ;24 cm. - Advances in Japanese business and economics,v.272197-8859 ;. - Advances in Japanese business and economics ;v.27..

Japanese consumers and media usage -- Evolution of the comprehensive decision-making process: Emergence of outspoken consumers -- Measuring the impact of a blog: Quantitative and qualitative aspects -- Studies on commitment -- Mechanism of attitude formation for consumers who convey information -- Emergence of communication-oriented consumer -- Research on uncertain listeners -- Studies on connoisseurs -- Brand rating in the age of information sharing -- A new decision-making process-a circulating-type communications model.

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. The stimulus-response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers' decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to s earch for information even for low-involvement products. The consumers' decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called "circulation marketing". Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.

ISBN: 9789811611278

Standard No.: 10.1007/978-981-16-1127-8doiSubjects--Topical Terms:

730152
Consumer behavior
--Japan.

LC Class. No.: HF5415.33.J3 / S556 2021

Dewey Class. No.: 658.8342

New consumer behavior theories from Japan
LDR:03063nmm a2200337 a 4500 001 2239624
003 DE-He213
005 20210723150134.0
006 m d
007 cr nn 008maaau
008 211111s2021 si s 0 eng d
020 $a 9789811611278 $q (electronic bk.)
020 $a 9789811611261 $q (paper)
024 7 $a 10.1007/978-981-16-1127-8 $2 doi
035 $a 978-981-16-1127-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.33.J3 $b S556 2021
072 7 $a KJS $2 bicssc
072 7 $a BUS016000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8342 $2 23
090 $a HF5415.33.J3 $b S556 2021
100 1 $a Shimizu, Akira. $3 3493817
245 1 0 $a New consumer behavior theories from Japan $h [electronic resource] / $c by Akira Shimizu.
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2021.
300 $a xi, 212 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Advances in Japanese business and economics, $x 2197-8859 ; $v v.27
505 0 $a Japanese consumers and media usage -- Evolution of the comprehensive decision-making process: Emergence of outspoken consumers -- Measuring the impact of a blog: Quantitative and qualitative aspects -- Studies on commitment -- Mechanism of attitude formation for consumers who convey information -- Emergence of communication-oriented consumer -- Research on uncertain listeners -- Studies on connoisseurs -- Brand rating in the age of information sharing -- A new decision-making process-a circulating-type communications model.
520 $a This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. The stimulus-response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers' decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to s earch for information even for low-involvement products. The consumers' decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called "circulation marketing". Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
650 0 $a Consumer behavior $z Japan. $3 730152
650 1 4 $a Consumer Behavior. $3 3220217
650 2 4 $a Online Marketing/Social Media. $3 2181685
650 2 4 $a Branding. $3 3235965
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Advances in Japanese business and economics ; $v v.27. $3 3493818
856 4 0 $u https://doi.org/10.1007/978-981-16-1127-8
950 $a Business and Management (SpringerNature-41169)