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Organisational buying = a multidisci...

Prior, Daniel D.

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Organisational buying = a multidisciplinary perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Organisational buying/ by Daniel D Prior.
其他題名:	a multidisciplinary perspective /
作者:	Prior, Daniel D.
出版者:	Cham :Springer International Publishing : : 2021.,
面頁冊數:	xix, 217 p. :ill., digital ;24 cm.
內容註:	1. Organisational Buying: Accepted Wisdom -- 2. Mapping Purchase Situations -- 3. The Organisational Buying Process Revisited -- 4. The Purchase Decision and the Value Proposition -- 5. Communications and Organisational Buying -- 6. Relationships, Relationships, Relationships -- 7. Organisational Buying Capabilities -- 8. Organisational Buying Culture -- 9. Designing the Organisational Buying Approach -- 10. Channels of Supply -- 11. Networks and Organisational Buying -- 12. Information Technology Developments and Organisational Buying -- 13. Conclusion.
Contained By:	Springer Nature eBook
標題:	Purchasing. -
電子資源:	https://doi.org/10.1007/978-3-030-67414-4
ISBN:	9783030674144

Organisational buying = a multidisciplinary perspective /
Prior, Daniel D.

Organisational buyinga multidisciplinary perspective /[electronic resource] :by Daniel D Prior. - Cham :Springer International Publishing :2021. - xix, 217 p. :ill., digital ;24 cm.

1. Organisational Buying: Accepted Wisdom -- 2. Mapping Purchase Situations -- 3. The Organisational Buying Process Revisited -- 4. The Purchase Decision and the Value Proposition -- 5. Communications and Organisational Buying -- 6. Relationships, Relationships, Relationships -- 7. Organisational Buying Capabilities -- 8. Organisational Buying Culture -- 9. Designing the Organisational Buying Approach -- 10. Channels of Supply -- 11. Networks and Organisational Buying -- 12. Information Technology Developments and Organisational Buying -- 13. Conclusion.

ISBN: 9783030674144

Standard No.: 10.1007/978-3-030-67414-4doiSubjects--Topical Terms:

652497
Purchasing.

LC Class. No.: HF5437 / .P756 2021

Dewey Class. No.: 658.72

Organisational buying = a multidisciplinary perspective /
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