The corporate newsroom = steering co...
Moss, Christoph.

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  • The corporate newsroom = steering companies efficiently through communication /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The corporate newsroom/ edited by Christoph Moss.
    其他題名: steering companies efficiently through communication /
    其他作者: Moss, Christoph.
    出版者: Cham :Springer International Publishing : : 2021.,
    面頁冊數: x, 154 p. :ill., digital ;24 cm.
    內容註: "There will never be a Newsroom." - The discussion -- Part I: Theoretical basics -- Integrated Communication in the Corporate Newsroom as a contribution to enterprise value -- The journalistic Newsroom as a blueprint for corporate communications -- The Corporate Newsroom model -- Strategic Content Marketing in the Corporate Newsroom -- Efficiency and effectiveness: Controlling in the Corporate Newsroom -- The dissemination of Corporate Newsrooms in practice: empirical studies -- The Digital Shop Window: The Social Media Newsroom as a Communicative Hub -- Part II: Case studies -- Case study DATEV: The introduction of a Corporate Newsroom as a change project -- Case study Dutch National Police: Building trust with a Corporate Newsroom -- Case study R+V Insurance: Meeting new challenges with a Corporate Newsroom -- Case study Swiss Life Germany: The Corporate Newsroom as a motor of digitisation -- The Authors.
    Contained By: Springer Nature eBook
    標題: Communication in organizations. -
    電子資源: https://doi.org/10.1007/978-3-030-67642-1
    ISBN: 9783030676421
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