東華大學圖書館 |

The marketing of children's toys = critical perspectives on children's consumer culture /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The marketing of children's toys/ edited by Rebecca C. Hains, Nancy A. Jennings.
其他題名:	critical perspectives on children's consumer culture /
其他作者:	Hains, Rebecca C.
出版者:	Cham :Springer International Publishing : : 2021.,
面頁冊數:	xvii, 304 p. :ill., digital ;24 cm.
內容註:	Introduction -- Rebecca C. Hains & Nancy A. Jennings -- SECTION ONE: TOY TRENDS -- 1. Toying with Guns: A Critical Analysis of Play Firearms -- Jody Lynee Madeira, Professor of Law and Louis F Niezer Faculty Fellow, Indiana University Maurer School of Law -- 2. Reclaiming the Livingroom: The Play Value of Grotesque Toys -- Tyler Brunette, Ph.D. student, University of Pittsburgh, the Department of Communication -- 3. Playing with Minimalism: The Promotion of High-End Toys and Childhood Simplicity -- Spring-Serenity Duvall, Associate Professor of Communication, Salem College -- 4. Imported Toys in Indonesia: Parental Consumer Literacy, Purchase Decisions, and Globalization -- Rani Chandra Oktaviani and Fadlin Nur Ichwan, Lecturers, The London School of Public Relations, Jakarta -- SECTION TWO: TOY MARKETING -- 5. Totally Toyetic -- Jonathon Lundy, Ph.D. Candidate, Drexel University -- 6. Unwrapping Toy TV: YouTube Kids and the role of Toy Unboxing and Play Videos -- Kyra Hunting, Assistant Professor, Media Arts and Studies, The University of Kentucky -- 7. Disney Toy Marketing Addresses Latina/os -- Diana Leon-Boys and Angharad N. Valdivia, Research Professor, Institute of Communications Research, University of Illinois at Urbana-Champaign -- 8. A Toy for Thoughtful Parents: Explaining the Rhetorical Origins of the American Public's Love for LEGO -- Lauren DeLaCruz, Ph.D. Candidate, Rhetoric and Public Culture, Northwestern University -- SECTION THREE: TOYS AND GENDER -- 9. "Smart is the New Cool": Project MC2 and the Marketing of STEM Lifestyles to Tween Girls -- Avi Santo, Chair, Department of Communications & Theater Arts, Old Dominion University -- 10. Hacking Girl Power: GoldieBlox and Material Rhetoric -- Margeaux Lippman Hoskins, Lecturer, Dutchess Community College, Poughkeepsie, NY -- 11. Toy discourses and gendered roles in "the most gender equal country in the world": A critical cultural analysis of toy catalogues from 2011-2018 -- Trine Kvidal-Rovik, Associate Professor, Department -- Tourism and Northern Studies, The Arctic University of Norway -- 12. American Girl and the Construction of Masculinity -- Emilie Zaslow, Associate Professor, Pace University, New York -- 13. The Politics of Barbie's Curvy New Body: Marketing Mattel's "Fashionista" Line -- Rebecca Hains, Professor of Media and Communication, Salem State University.
Contained By:	Springer Nature eBook
標題:	Toys - Marketing -
電子資源:	https://doi.org/10.1007/978-3-030-62881-9
ISBN:	9783030628819

The marketing of children's toys = critical perspectives on children's consumer culture /
The marketing of children's toyscritical perspectives on children's consumer culture /[electronic resource] :edited by Rebecca C. Hains, Nancy A. Jennings. - Cham :Springer International Publishing :2021. - xvii, 304 p. :ill., digital ;24 cm.

Introduction -- Rebecca C. Hains & Nancy A. Jennings -- SECTION ONE: TOY TRENDS -- 1. Toying with Guns: A Critical Analysis of Play Firearms -- Jody Lynee Madeira, Professor of Law and Louis F Niezer Faculty Fellow, Indiana University Maurer School of Law -- 2. Reclaiming the Livingroom: The Play Value of Grotesque Toys -- Tyler Brunette, Ph.D. student, University of Pittsburgh, the Department of Communication -- 3. Playing with Minimalism: The Promotion of High-End Toys and Childhood Simplicity -- Spring-Serenity Duvall, Associate Professor of Communication, Salem College -- 4. Imported Toys in Indonesia: Parental Consumer Literacy, Purchase Decisions, and Globalization -- Rani Chandra Oktaviani and Fadlin Nur Ichwan, Lecturers, The London School of Public Relations, Jakarta -- SECTION TWO: TOY MARKETING -- 5. Totally Toyetic -- Jonathon Lundy, Ph.D. Candidate, Drexel University -- 6. Unwrapping Toy TV: YouTube Kids and the role of Toy Unboxing and Play Videos -- Kyra Hunting, Assistant Professor, Media Arts and Studies, The University of Kentucky -- 7. Disney Toy Marketing Addresses Latina/os -- Diana Leon-Boys and Angharad N. Valdivia, Research Professor, Institute of Communications Research, University of Illinois at Urbana-Champaign -- 8. A Toy for Thoughtful Parents: Explaining the Rhetorical Origins of the American Public's Love for LEGO -- Lauren DeLaCruz, Ph.D. Candidate, Rhetoric and Public Culture, Northwestern University -- SECTION THREE: TOYS AND GENDER -- 9. "Smart is the New Cool": Project MC2 and the Marketing of STEM Lifestyles to Tween Girls -- Avi Santo, Chair, Department of Communications & Theater Arts, Old Dominion University -- 10. Hacking Girl Power: GoldieBlox and Material Rhetoric -- Margeaux Lippman Hoskins, Lecturer, Dutchess Community College, Poughkeepsie, NY -- 11. Toy discourses and gendered roles in "the most gender equal country in the world": A critical cultural analysis of toy catalogues from 2011-2018 -- Trine Kvidal-Rovik, Associate Professor, Department -- Tourism and Northern Studies, The Arctic University of Norway -- 12. American Girl and the Construction of Masculinity -- Emilie Zaslow, Associate Professor, Pace University, New York -- 13. The Politics of Barbie's Curvy New Body: Marketing Mattel's "Fashionista" Line -- Rebecca Hains, Professor of Media and Communication, Salem State University.

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners' identities-have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.

ISBN: 9783030628819

Standard No.: 10.1007/978-3-030-62881-9doiSubjects--Topical Terms:

3493168
Toys
--Marketing

LC Class. No.: HD9993.T692 / M37 2021

Dewey Class. No.: 659.1968872

The marketing of children's toys = critical perspectives on children's consumer culture /
LDR:04417nmm a2200337 a 4500 001 2239279
003 DE-He213
005 20210714151532.0
006 m d
007 cr nn 008maaau
008 211111s2021 sz s 0 eng d
020 $a 9783030628819 $q (electronic bk.)
020 $a 9783030628802 $q (paper)
024 7 $a 10.1007/978-3-030-62881-9 $2 doi
035 $a 978-3-030-62881-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HD9993.T692 $b M37 2021
072 7 $a JFC $2 bicssc
072 7 $a SOC047000 $2 bisacsh
072 7 $a JBCC $2 thema
072 7 $a JBSP2 $2 thema
082 0 4 $a 659.1968872 $2 23
090 $a HD9993.T692 $b M345 2021
245 0 4 $a The marketing of children's toys $h [electronic resource] : $b critical perspectives on children's consumer culture / $c edited by Rebecca C. Hains, Nancy A. Jennings.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2021.
300 $a xvii, 304 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction -- Rebecca C. Hains & Nancy A. Jennings -- SECTION ONE: TOY TRENDS -- 1. Toying with Guns: A Critical Analysis of Play Firearms -- Jody Lynee Madeira, Professor of Law and Louis F Niezer Faculty Fellow, Indiana University Maurer School of Law -- 2. Reclaiming the Livingroom: The Play Value of Grotesque Toys -- Tyler Brunette, Ph.D. student, University of Pittsburgh, the Department of Communication -- 3. Playing with Minimalism: The Promotion of High-End Toys and Childhood Simplicity -- Spring-Serenity Duvall, Associate Professor of Communication, Salem College -- 4. Imported Toys in Indonesia: Parental Consumer Literacy, Purchase Decisions, and Globalization -- Rani Chandra Oktaviani and Fadlin Nur Ichwan, Lecturers, The London School of Public Relations, Jakarta -- SECTION TWO: TOY MARKETING -- 5. Totally Toyetic -- Jonathon Lundy, Ph.D. Candidate, Drexel University -- 6. Unwrapping Toy TV: YouTube Kids and the role of Toy Unboxing and Play Videos -- Kyra Hunting, Assistant Professor, Media Arts and Studies, The University of Kentucky -- 7. Disney Toy Marketing Addresses Latina/os -- Diana Leon-Boys and Angharad N. Valdivia, Research Professor, Institute of Communications Research, University of Illinois at Urbana-Champaign -- 8. A Toy for Thoughtful Parents: Explaining the Rhetorical Origins of the American Public's Love for LEGO -- Lauren DeLaCruz, Ph.D. Candidate, Rhetoric and Public Culture, Northwestern University -- SECTION THREE: TOYS AND GENDER -- 9. "Smart is the New Cool": Project MC2 and the Marketing of STEM Lifestyles to Tween Girls -- Avi Santo, Chair, Department of Communications & Theater Arts, Old Dominion University -- 10. Hacking Girl Power: GoldieBlox and Material Rhetoric -- Margeaux Lippman Hoskins, Lecturer, Dutchess Community College, Poughkeepsie, NY -- 11. Toy discourses and gendered roles in "the most gender equal country in the world": A critical cultural analysis of toy catalogues from 2011-2018 -- Trine Kvidal-Rovik, Associate Professor, Department -- Tourism and Northern Studies, The Arctic University of Norway -- 12. American Girl and the Construction of Masculinity -- Emilie Zaslow, Associate Professor, Pace University, New York -- 13. The Politics of Barbie's Curvy New Body: Marketing Mattel's "Fashionista" Line -- Rebecca Hains, Professor of Media and Communication, Salem State University.
520 $a This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners' identities-have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.
650 0 $a Toys $x Marketing $x Social aspects. $3 3493168
650 1 4 $a Youth Culture. $3 2200214
650 2 4 $a Cultural Studies. $3 1569312
650 2 4 $a Consumer Behavior. $3 3220217
700 1 $a Hains, Rebecca C. $3 1682714
700 1 $a Jennings, Nancy A. $3 3493167
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-030-62881-9
950 $a Literature, Cultural and Media Studies (SpringerNature-41173)