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Entertainment-education behind the s...

Frank, Lauren B.

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Entertainment-education behind the scenes = case studies for theory and practice /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Entertainment-education behind the scenes/ edited by Lauren B. Frank, Paul Falzone.
其他題名:	case studies for theory and practice /
其他作者:	Frank, Lauren B.
出版者:	Cham :Springer International Publishing : : 2021.,
面頁冊數:	xxiii, 354 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Social problems on television. -
電子資源:	https://doi.org/10.1007/978-3-030-63614-2
ISBN:	9783030636142

Entertainment-education behind the scenes = case studies for theory and practice /
Entertainment-education behind the scenescase studies for theory and practice /[electronic resource] :edited by Lauren B. Frank, Paul Falzone. - Cham :Springer International Publishing :2021. - xxiii, 354 p. :ill., digital ;24 cm.

Open access.

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.

ISBN: 9783030636142

Standard No.: 10.1007/978-3-030-63614-2doiSubjects--Topical Terms:

3493158
Social problems on television.

LC Class. No.: PN1992.6 / .E584 2021

Dewey Class. No.: 302.2345

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