Marketing and smart technologies = p...
International Conference on Marketing and Technologies ((2020 :)

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  • Marketing and smart technologies = proceedings of ICMarkTech 2020 /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing and smart technologies/ edited by Alvaro Rocha ... [et al.].
    其他題名: proceedings of ICMarkTech 2020 /
    其他題名: ICMarkTech 2020
    其他作者: Rocha, Alvaro.
    團體作者: International Conference on Marketing and Technologies
    出版者: Singapore :Springer Singapore : : 2021.,
    面頁冊數: xxxii, 797 p. :ill., digital ;24 cm.
    內容註: How committed I am with Tourist-Intelligent Virtual Assistants? -- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based -- Methods for Prospect Generation -- A trademark image retrieval tool based on deep learning features -- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown -- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies -- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents -- The Organizations' Paths to Market Success -- The Application of Text Mining for the analysis of connotation in a Higher Education Institution.
    Contained By: Springer Nature eBook
    標題: Artificial intelligence - Congresses. - Marketing applications -
    電子資源: https://doi.org/10.1007/978-981-33-4183-8
    ISBN: 9789813341838
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