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Fundraising principles for faculty a...

Conley, Aaron.

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Fundraising principles for faculty and academic leaders

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Fundraising principles for faculty and academic leaders/ by Aaron Conley, Genevieve G. Shaker.
作者:	Conley, Aaron.
其他作者:	Shaker, Genevieve G.
出版者:	Cham :Springer International Publishing : : 2021.,
面頁冊數:	xix, 250 p. :ill., digital ;24 cm.
內容註:	1. Fundraising for Academicians -- 2. Historical Perspectives on Academic Fundraising -- 3. Language Matters -- 4. Tenets of Operational Effectiveness -- 5. Understanding Donor Motivation -- 6. Applying the Identification Model -- 7. Engaging Potential Donors -- 8. Narrow Your Universe -- 9. The Annual Development Plan -- 10. Engaging Partners -- 11. Align Your Strategic Plan -- 12. Campaigns -- 13. Measuring Impact. - 14. Losing Oneself in a Great Cause -- 15. Don't Fear Fundraising.
Contained By:	Springer Nature eBook
標題:	Educational fund raising - United States. -
電子資源:	https://doi.org/10.1007/978-3-030-66429-9
ISBN:	9783030664299

Fundraising principles for faculty and academic leaders
Conley, Aaron.

Fundraising principles for faculty and academic leaders[electronic resource] /by Aaron Conley, Genevieve G. Shaker. - Cham :Springer International Publishing :2021. - xix, 250 p. :ill., digital ;24 cm. - Philanthropy and education. - Philanthropy and education..

1. Fundraising for Academicians -- 2. Historical Perspectives on Academic Fundraising -- 3. Language Matters -- 4. Tenets of Operational Effectiveness -- 5. Understanding Donor Motivation -- 6. Applying the Identification Model -- 7. Engaging Potential Donors -- 8. Narrow Your Universe -- 9. The Annual Development Plan -- 10. Engaging Partners -- 11. Align Your Strategic Plan -- 12. Campaigns -- 13. Measuring Impact. - 14. Losing Oneself in a Great Cause -- 15. Don't Fear Fundraising.

This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors' giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book's many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.

ISBN: 9783030664299

Standard No.: 10.1007/978-3-030-66429-9doiSubjects--Topical Terms:

567446
Educational fund raising
--United States.

LC Class. No.: LB2336 / .C665 2021

Dewey Class. No.: 378.106

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