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Digital business and electronic comm...

Wirtz, Bernd W.

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Digital business and electronic commerce = strategy, business models and technology /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Digital business and electronic commerce/ by Bernd W. Wirtz.
其他題名:	strategy, business models and technology /
作者:	Wirtz, Bernd W.
出版者:	Cham :Springer International Publishing : : 2021.,
面頁冊數:	xviii, 758 p. :ill. (some col.), digital ;24 cm.
內容註:	Part I: Introduction -- Part II: Technology, Digital Markets and Digital Business Models -- Part III: Digital strategy, Digital Organization and E-Commerce -- Part IV: Digital Case Studies.
Contained By:	Springer Nature eBook
標題:	Electronic commerce - Economic aspects. -
電子資源:	https://doi.org/10.1007/978-3-030-63482-7
ISBN:	9783030634827

Digital business and electronic commerce = strategy, business models and technology /
Wirtz, Bernd W.

Digital business and electronic commercestrategy, business models and technology /[electronic resource] :by Bernd W. Wirtz. - Cham :Springer International Publishing :2021. - xviii, 758 p. :ill. (some col.), digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Part I: Introduction -- Part II: Technology, Digital Markets and Digital Business Models -- Part III: Digital strategy, Digital Organization and E-Commerce -- Part IV: Digital Case Studies.

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

ISBN: 9783030634827

Standard No.: 10.1007/978-3-030-63482-7doiSubjects--Topical Terms:

779392
Electronic commerce
--Economic aspects.

LC Class. No.: HF5548.32 / .W578 2021

Dewey Class. No.: 658.87

Digital business and electronic commerce = strategy, business models and technology /
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