東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Building a Salesforce-powered front ...

Chowdhury, Rashed A.

FindBook

Google Book

Amazon

博客來

Building a Salesforce-powered front office = a quick-start guide /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Building a Salesforce-powered front office/ by Rashed A. Chowdhury.
其他題名:	a quick-start guide /
作者:	Chowdhury, Rashed A.
出版者:	Berkeley, CA :Apress : : 2021.,
面頁冊數:	xxv, 287 p. :ill., digital ;24 cm.
內容註:	Chapter 1: Lead to Cash: Front Office Process Tower -- Chapter 2: Leads -- Chapter 3: Opportunity -- Chapter 4: Accounts -- Chapter 5: Activities -- Chapter 6: Digital Marketing -- Chapter 7: Marketing Campaigns -- Chapter 8: Front Office Concepts, Enterprise Framework and Design Thinking -- Chapter 9: Data Management -- Chapter 10: Proposal Development and Sales Pipelines -- Chapter 11: Configuration Best Practices, Customization and DevOps -- Chapter 12: Salesforce Platform -- Chapter 13: Helping Companies Grow as a Salesforce Partner.
Contained By:	Springer Nature eBook
標題:	Salesforce (Online service) -
電子資源:	https://doi.org/10.1007/978-1-4842-6676-2
ISBN:	9781484266762

Building a Salesforce-powered front office = a quick-start guide /
Chowdhury, Rashed A.

Building a Salesforce-powered front officea quick-start guide /[electronic resource] :by Rashed A. Chowdhury. - Berkeley, CA :Apress :2021. - xxv, 287 p. :ill., digital ;24 cm.

Chapter 1: Lead to Cash: Front Office Process Tower -- Chapter 2: Leads -- Chapter 3: Opportunity -- Chapter 4: Accounts -- Chapter 5: Activities -- Chapter 6: Digital Marketing -- Chapter 7: Marketing Campaigns -- Chapter 8: Front Office Concepts, Enterprise Framework and Design Thinking -- Chapter 9: Data Management -- Chapter 10: Proposal Development and Sales Pipelines -- Chapter 11: Configuration Best Practices, Customization and DevOps -- Chapter 12: Salesforce Platform -- Chapter 13: Helping Companies Grow as a Salesforce Partner.

Harness the power of Salesforce to manage and grow your business. This book shows you how to use the Salesforce CRM tool to consolidate consumer data into a single place to gain better insight into your business and more easily manage data. Data (such as email, spreadsheets, databases) is generated through the front office or face of your business, where your company interacts with customers and revenue is generated. In a hotel, for instance, the front office is the lobby where guests are greeted, their problems are handled, and room payments are made. Another example is a coffee shop, where the front office is an employee taking a customer's order or serving a drink. Salespeople connect to customers by selling your company's goods or services. Marketing team members connect with them through advertising and promotional activities. Service and support staff assist customers with problems and provide help with products. This book introduces the many ways Salesforce-based innovations are transforming the technology landscape and the strategies that may be used for designing and launching a digital front office. The book examines how organizations can launch and grow digital solutions and strategies for the governance of the platform and provides an overview of digital transformation across industries. You will: Understand basic Salesforce concepts, including the digital front office process tower, lead to cash journey, core CRM functions, best practices, and more Review data management concepts, integrated sales, customer service, marketing operations, and proposal and business development needs in a systematic way Use frameworks to build a business architecture and multi-year technology roadmap Get familiar with Salesforce business processes and concepts such as account, contact, lead, and opportunity management; marketing campaigns; master data management (MDM); and lead scoring, grading, and activity management across the front office Define and develop digital marketing challenges and strategy (people, process, brand, messaging, and ROI), measure campaign data, and create an end-to-end campaign in Salesforce.

ISBN: 9781484266762

Standard No.: 10.1007/978-1-4842-6676-2doiSubjects--Topical Terms:

2133733
Salesforce (Online service)

LC Class. No.: HF5415.5

Dewey Class. No.: 658.81200285

Building a Salesforce-powered front office = a quick-start guide /
LDR:03701nmm a2200325 a 4500 001 2238638
003 DE-He213
005 20210618135302.0
006 m d
007 cr nn 008maaau
008 211111s2021 cau s 0 eng d
020 $a 9781484266762 $q (electronic bk.)
020 $a 9781484266755 $q (paper)
024 7 $a 10.1007/978-1-4842-6676-2 $2 doi
035 $a 978-1-4842-6676-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.5
072 7 $a UB $2 bicssc
072 7 $a COM018000 $2 bisacsh
072 7 $a UB $2 thema
082 0 4 $a 658.81200285 $2 23
090 $a HF5415.5 $b .C552 2021
100 1 $a Chowdhury, Rashed A. $3 3491917
245 1 0 $a Building a Salesforce-powered front office $h [electronic resource] : $b a quick-start guide / $c by Rashed A. Chowdhury.
260 $a Berkeley, CA : $b Apress : $b Imprint: Apress, $c 2021.
300 $a xxv, 287 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1: Lead to Cash: Front Office Process Tower -- Chapter 2: Leads -- Chapter 3: Opportunity -- Chapter 4: Accounts -- Chapter 5: Activities -- Chapter 6: Digital Marketing -- Chapter 7: Marketing Campaigns -- Chapter 8: Front Office Concepts, Enterprise Framework and Design Thinking -- Chapter 9: Data Management -- Chapter 10: Proposal Development and Sales Pipelines -- Chapter 11: Configuration Best Practices, Customization and DevOps -- Chapter 12: Salesforce Platform -- Chapter 13: Helping Companies Grow as a Salesforce Partner.
520 $a Harness the power of Salesforce to manage and grow your business. This book shows you how to use the Salesforce CRM tool to consolidate consumer data into a single place to gain better insight into your business and more easily manage data. Data (such as email, spreadsheets, databases) is generated through the front office or face of your business, where your company interacts with customers and revenue is generated. In a hotel, for instance, the front office is the lobby where guests are greeted, their problems are handled, and room payments are made. Another example is a coffee shop, where the front office is an employee taking a customer's order or serving a drink. Salespeople connect to customers by selling your company's goods or services. Marketing team members connect with them through advertising and promotional activities. Service and support staff assist customers with problems and provide help with products. This book introduces the many ways Salesforce-based innovations are transforming the technology landscape and the strategies that may be used for designing and launching a digital front office. The book examines how organizations can launch and grow digital solutions and strategies for the governance of the platform and provides an overview of digital transformation across industries. You will: Understand basic Salesforce concepts, including the digital front office process tower, lead to cash journey, core CRM functions, best practices, and more Review data management concepts, integrated sales, customer service, marketing operations, and proposal and business development needs in a systematic way Use frameworks to build a business architecture and multi-year technology roadmap Get familiar with Salesforce business processes and concepts such as account, contact, lead, and opportunity management; marketing campaigns; master data management (MDM); and lead scoring, grading, and activity management across the front office Define and develop digital marketing challenges and strategy (people, process, brand, messaging, and ROI), measure campaign data, and create an end-to-end campaign in Salesforce.
650 0 $a Salesforce (Online service) $3 2133733
650 0 $a Customer relations $x Management. $3 582814
650 1 4 $a Computer Applications. $3 891249
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-1-4842-6676-2
950 $a Professional and Applied Computing (SpringerNature-12059)