東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The future of service post-COVID-19 ...

Lee, Jungwoo.

FindBook

Google Book

Amazon

博客來

The future of service post-COVID-19 pandemic.. Volume 2,. Transformation of services marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The future of service post-COVID-19 pandemic./ edited by Jungwoo Lee, Spring H. Han.
其他題名:	Transformation of services marketing
其他作者:	Lee, Jungwoo.
出版者:	Singapore :Springer Singapore : : 2021.,
面頁冊數:	viii, 264 p. :ill., digital ;24 cm.
內容註:	Service and Marketing Post Pandemic -- Managing Organizational Culture and shaping Human Resources Priorities during COVID 19 -- Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic -- The COVID-19 Pandemic and its Impact on Grocery Retailing: A Singapore Case Study -- Green brand equity in the context of COVID-19 in Vietnam post-pandemic -- Impact of COVID-19 on People-processing vs. Information-processing Services: Case of Food Service and Banking Industries -- Building Agility in Service SMEs for Post-Pandemic Era -- Service Lessons During COVID-19: The Case of Food Trucks.
Contained By:	Springer Nature eBook
標題:	Service industries - Management. -
電子資源:	https://doi.org/10.1007/978-981-33-4134-0
ISBN:	9789813341340

The future of service post-COVID-19 pandemic.. Volume 2,. Transformation of services marketing
The future of service post-COVID-19 pandemic.Volume 2,Transformation of services marketing[electronic resource] /Transformation of services marketingedited by Jungwoo Lee, Spring H. Han. - Singapore :Springer Singapore :2021. - viii, 264 p. :ill., digital ;24 cm. - The ICT and evolution of work,2662-4230. - ICT and evolution of work..

Service and Marketing Post Pandemic -- Managing Organizational Culture and shaping Human Resources Priorities during COVID 19 -- Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic -- The COVID-19 Pandemic and its Impact on Grocery Retailing: A Singapore Case Study -- Green brand equity in the context of COVID-19 in Vietnam post-pandemic -- Impact of COVID-19 on People-processing vs. Information-processing Services: Case of Food Service and Banking Industries -- Building Agility in Service SMEs for Post-Pandemic Era -- Service Lessons During COVID-19: The Case of Food Trucks.

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

ISBN: 9789813341340

Standard No.: 10.1007/978-981-33-4134-0doiSubjects--Topical Terms:

645927
Service industries
--Management.

LC Class. No.: HD9980.5

Dewey Class. No.: 658

The future of service post-COVID-19 pandemic.. Volume 2,. Transformation of services marketing
LDR:02670nmm a2200349 a 4500 001 2237908
003 DE-He213
005 20210420152826.0
006 m d
007 cr nn 008maaau
008 211111s2021 si s 0 eng d
020 $a 9789813341340 $q (electronic bk.)
020 $a 9789813341333 $q (paper)
024 7 $a 10.1007/978-981-33-4134-0 $2 doi
035 $a 978-981-33-4134-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HD9980.5
072 7 $a KJ $2 bicssc
072 7 $a BUS042000 $2 bisacsh
072 7 $a KJ $2 thema
082 0 4 $a 658 $2 23
090 $a HD9980.5 $b .F996 2021
245 0 4 $a The future of service post-COVID-19 pandemic. $n Volume 2, $p Transformation of services marketing $h [electronic resource] / $c edited by Jungwoo Lee, Spring H. Han.
246 3 0 $a Transformation of services marketing
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2021.
300 $a viii, 264 p. : $b ill., digital ; $c 24 cm.
490 1 $a The ICT and evolution of work, $x 2662-4230
505 0 $a Service and Marketing Post Pandemic -- Managing Organizational Culture and shaping Human Resources Priorities during COVID 19 -- Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic -- The COVID-19 Pandemic and its Impact on Grocery Retailing: A Singapore Case Study -- Green brand equity in the context of COVID-19 in Vietnam post-pandemic -- Impact of COVID-19 on People-processing vs. Information-processing Services: Case of Food Service and Banking Industries -- Building Agility in Service SMEs for Post-Pandemic Era -- Service Lessons During COVID-19: The Case of Food Trucks.
520 $a This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
650 0 $a Service industries $x Management. $3 645927
650 0 $a Marketing. $3 536353
650 1 4 $a Business and Management, general. $3 2162672
650 2 4 $a Human Resource Management. $3 1532599
650 2 4 $a Services. $3 2055617
700 1 $a Lee, Jungwoo. $3 2180929
700 1 $a Han, Spring H. $3 3490537
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a ICT and evolution of work. $3 3490538
856 4 0 $u https://doi.org/10.1007/978-981-33-4134-0
950 $a Business and Management (SpringerNature-41169)