The dynamics of green innovation in ...
Rhein, Friederike Esther.

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  • The dynamics of green innovation in B2B industries = a systems approach to explain the diffusion of bioplastics /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The dynamics of green innovation in B2B industries/ by Friederike Esther Rhein.
    其他題名: a systems approach to explain the diffusion of bioplastics /
    作者: Rhein, Friederike Esther.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2021.,
    面頁冊數: xxxi, 350 p. :ill., digital ;24 cm.
    內容註: Introduction -- Green Innovation in the B2B Context -- B2B Innovation Adoption and Diffusion -- Research Design and Methodology -- Exploring why and how B2B Buyers Adopt Bioplastics -- Investigating Relevant Factors in Business Adoption of Bioplastics -- Developing a Diffusion Model for emerging Bioplastic Products -- Integrating Findings and Conclusions.
    Contained By: Springer Nature eBook
    標題: Technological innovations - Management. -
    電子資源: https://doi.org/10.1007/978-3-658-32148-2
    ISBN: 9783658321482
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