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Corporate political responsibility =...

Bohnen, Johannes.

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Corporate political responsibility = how businesses can strengthen democracy for mutual benefit /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Corporate political responsibility/ by Johannes Bohnen.
其他題名:	how businesses can strengthen democracy for mutual benefit /
作者:	Bohnen, Johannes.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2021.,
面頁冊數:	xiv, 193 p. :ill., digital ;24 cm.
內容註:	Introduction: What Is at Stake? -- Understanding the Public Sphere -- Revitalizing the Public Sphere -- Why Businesses Need a Political Stance -- Creating the Political Brand -- Managing the Political Brand -- Conclusion: Filling the New Attitude with Life.
Contained By:	Springer Nature eBook
標題:	Corporations - Political activity. -
電子資源:	https://doi.org/10.1007/978-3-662-62122-6
ISBN:	9783662621226

Corporate political responsibility = how businesses can strengthen democracy for mutual benefit /
Bohnen, Johannes.

Corporate political responsibilityhow businesses can strengthen democracy for mutual benefit /[electronic resource] :by Johannes Bohnen. - Berlin, Heidelberg :Springer Berlin Heidelberg :2021. - xiv, 193 p. :ill., digital ;24 cm. - Future of business and finance,2662-2467. - Future of business and finance..

Introduction: What Is at Stake? -- Understanding the Public Sphere -- Revitalizing the Public Sphere -- Why Businesses Need a Political Stance -- Creating the Political Brand -- Managing the Political Brand -- Conclusion: Filling the New Attitude with Life.

This book demonstrates how companies can effectively promote their business by assuming political responsibility and expanding their investment concept to include a political component. It shows that the success of companies is crucially dependent on socio-political conditions. In other words: politically sustainable management is a business case. Therefore companies should take a closer look at the opportunities at the interface of politics and business. To date, there has not been a satisfactory assessment of the issue of Corporate Political Responsibility (CPR), which combines a conceptual framework with practical measures for implementation. This book remedies that oversight, and shows how companies can develop the necessary attitude and operate in concrete CPR fields of action, illustrated by diagrams and examples. While doing so, the author explains how CPR is different from shere lobbying or Corporate Social Responsibility (CSR) The author provides an overview of the public realm and its actors, and shows how, through political contributions, they can strengthen the performance of the state and thus their own performance. Companies have unique resources for doing so, and in their own interest they should get involved: being impartial in particular, but partial in principle - when it comes to our liberal way of life as such.

ISBN: 9783662621226

Standard No.: 10.1007/978-3-662-62122-6doiSubjects--Topical Terms:

922221
Corporations
--Political activity.

LC Class. No.: HF1713 / .B64 2021

Dewey Class. No.: 658.4

Corporate political responsibility = how businesses can strengthen democracy for mutual benefit /
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