Digitalization in the luxury fashion...
Cabigiosu, Anna.

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  • Digitalization in the luxury fashion industry = strategic branding for millennial consumers /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Digitalization in the luxury fashion industry/ by Anna Cabigiosu.
    其他題名: strategic branding for millennial consumers /
    作者: Cabigiosu, Anna.
    出版者: Cham :Springer International Publishing : : 2020.,
    面頁冊數: ix, 249 p. :ill., digital ;24 cm.
    內容註: Chapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. "See now buy now" -- Chapter 6. Additive manufacturing and smart textiles -- Chapter 7. The Kering Group and the Gucci's success -- Chapter 8. A comparative analysis: Gucci, Saint Laurent, Balenciaga and Bottega Veneta -- Chapter 9. Concluding considerations and directions for future research.
    Contained By: Springer Nature eBook
    標題: Fashion merchandising - Technological innovations. -
    電子資源: https://doi.org/10.1007/978-3-030-48810-9
    ISBN: 9783030488109
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W9395150 電子資源 11.線上閱覽_V 電子書 EB HD9940.A2 C335 2020 一般使用(Normal) 在架 0
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