東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Marketing opportunities and challeng...

Academy of Marketing Science., Annual Conference ((2019 :)

FindBook

Google Book

Amazon

博客來

Marketing opportunities and challenges in a changing global marketplace = proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing opportunities and challenges in a changing global marketplace/ edited by Shuang Wu, Felipe Pantoja, Nina Krey.
其他題名:	proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
其他作者:	Wu, Shuang.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer International Publishing : : 2020.,
面頁冊數:	xlix, 674 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-030-39165-2
ISBN:	9783030391652

Marketing opportunities and challenges in a changing global marketplace = proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
Academy of Marketing Science.Annual ConferenceVancouver, B.C.)(2019 :

Marketing opportunities and challenges in a changing global marketplaceproceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Shuang Wu, Felipe Pantoja, Nina Krey. - Cham :Springer International Publishing :2020. - xlix, 674 p. :ill., digital ;24 cm. - Developments in marketing science: proceedings of the academy of marketing science,2363-6165. - Developments in marketing science: proceedings of the academy of marketing science..

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR) Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783030391652

Standard No.: 10.1007/978-3-030-39165-2doiSubjects--Topical Terms:

666011
Marketing
--Congresses.

LC Class. No.: HF5411 / .A233 2019

Dewey Class. No.: 658.8

Marketing opportunities and challenges in a changing global marketplace = proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
LDR:02792nmm a2200325 a 4500 001 2221009
003 DE-He213
005 20201027131006.0
006 m d
007 cr nn 008maaau
008 201216s2020 sz s 0 eng d
020 $a 9783030391652 $q (electronic bk.)
020 $a 9783030391645 $q (paper)
024 7 $a 10.1007/978-3-030-39165-2 $2 doi
035 $a 978-3-030-39165-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411 $b .A233 2019
072 7 $a KJSU $2 bicssc
072 7 $a BUS018000 $2 bisacsh
072 7 $a KJSU $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .A168 2019
110 2 $a Academy of Marketing Science. $b Annual Conference $d (2019 : $c Vancouver, B.C.) $3 3458950
245 1 0 $a Marketing opportunities and challenges in a changing global marketplace $h [electronic resource] : $b proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference / $c edited by Shuang Wu, Felipe Pantoja, Nina Krey.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2020.
300 $a xlix, 674 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science: proceedings of the academy of marketing science, $x 2363-6165
520 $a This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR) Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $x Congresses. $3 666011
650 1 4 $a Customer Relationship Management. $3 2186425
650 2 4 $a Innovation/Technology Management. $3 1565353
650 2 4 $a Emerging Markets/Globalization. $3 1565823
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Consumer Behavior. $3 3220217
650 2 4 $a Luxury. $3 2401108
700 1 $a Wu, Shuang. $3 3458951
700 1 $a Pantoja, Felipe. $3 3458952
700 1 $a Krey, Nina. $3 2180887
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Developments in marketing science: proceedings of the academy of marketing science. $3 2133842
856 4 0 $u https://doi.org/10.1007/978-3-030-39165-2
950 $a Business and Management (Springer-41169)