東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Emotional intelligence and marketing

Prentice, Catherine.

FindBook

Google Book

Amazon

博客來

Emotional intelligence and marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Emotional intelligence and marketing/ Catherine Prentice.
作者:	Prentice, Catherine.
出版者:	Singapore :World Scientific Publishing, : c2019.,
面頁冊數:	1 online resource (228 p.) :ill.
標題:	Marketing - Psychological aspects. -
電子資源:	https://www.worldscientific.com/worldscibooks/10.1142/11363#t=toc
ISBN:	9789811203558

Emotional intelligence and marketing
Prentice, Catherine.

Emotional intelligence and marketing[electronic resource] /Catherine Prentice. - 1st ed. - Singapore :World Scientific Publishing,c2019. - 1 online resource (228 p.) :ill.

Includes bibliographical references and index.

"This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable."--

ISBN: 9789811203558Subjects--Topical Terms:

729673
Marketing
--Psychological aspects.

LC Class. No.: HF5415 / .P74 2019

Dewey Class. No.: 658.80019

Emotional intelligence and marketing
LDR:01857nmm a2200265 a 4500 001 2220375
003 WSP
005 20190617123523.0
006 m o d
007 cr cnu---unuuu
008 201204s2019 si a ob 001 0 eng d
020 $a 9789811203558 $q (electronic bk.)
020 $z 9789811203541 $q (hbk.)
035 $a 00011363
040 $a WSPC $b eng $c WSPC
041 0 $a eng
050 0 4 $a HF5415 $b .P74 2019
082 0 4 $a 658.80019 $2 23
100 1 $a Prentice, Catherine. $3 3457081
245 1 0 $a Emotional intelligence and marketing $h [electronic resource] / $c Catherine Prentice.
250 $a 1st ed.
260 $a Singapore : $b World Scientific Publishing, $c c2019.
300 $a 1 online resource (228 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 $a "This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable."-- $c Publisher's website.
588 $a Title from web page (viewed June 19, 2019)
650 0 $a Marketing $x Psychological aspects. $3 729673
650 0 $a Emotional intelligence. $3 563659
650 0 $a Marketing. $3 536353
856 4 0 $u https://www.worldscientific.com/worldscibooks/10.1142/11363#t=toc