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Mapping managerial implications of g...

Tesar, George.

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Mapping managerial implications of green strategy = a framework for sustainable innovation /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Mapping managerial implications of green strategy/ George Tesar, Hamid Moini, Olav Jull Sørensen.
其他題名:	a framework for sustainable innovation /
作者:	Tesar, George.
其他作者:	Moini, Hamid.
出版者:	London :World Scientific Publishing Europe, : c2018.,
面頁冊數:	1 online resource (213 p.) :ill. (some col.)
標題:	Green marketing. -
電子資源:	https://www.worldscientific.com/worldscibooks/10.1142/q0140#t=toc
ISBN:	9781786344816

Mapping managerial implications of green strategy = a framework for sustainable innovation /
Tesar, George.

Mapping managerial implications of green strategya framework for sustainable innovation /[electronic resource] :George Tesar, Hamid Moini, Olav Jull Sørensen. - 1st ed. - London :World Scientific Publishing Europe,c2018. - 1 online resource (213 p.) :ill. (some col.)

Includes bibliographical references and index.

"Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies. This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping all major parts of the design process throughout the entire value-creating channel. It draws together a comprehensive framework to understand, from the perspective of marketing management, what managerial considerations are important in committing to green initiatives. Presenting an active debate and policies on environmental sustainability for small and medium sizes manufacturing companies, it focuses on aspects of innovative marketing practices in response to the need for businesses to incorporate strategies that generate a smaller carbon footprint. Aimed at an international audience, Mapping Managerial Implications of Green Strategy is an invaluable resource for managers looking for green solutions, and doctoral and graduate students looking for research topics."--

Electronic reproduction.
Singapore :
World Scientific,
2017.

ISBN: 9781786344816Subjects--Topical Terms:

556558
Green marketing.

LC Class. No.: HF5413 / .T43 2018

Dewey Class. No.: 658.4/08

Mapping managerial implications of green strategy = a framework for sustainable innovation /
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245 1 0 $a Mapping managerial implications of green strategy $h [electronic resource] : $b a framework for sustainable innovation / $c George Tesar, Hamid Moini, Olav Jull Sørensen.
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260 $a London : $b World Scientific Publishing Europe, $c c2018.
300 $a 1 online resource (213 p.) : $b ill. (some col.)
504 $a Includes bibliographical references and index.
520 $a "Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies. This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping all major parts of the design process throughout the entire value-creating channel. It draws together a comprehensive framework to understand, from the perspective of marketing management, what managerial considerations are important in committing to green initiatives. Presenting an active debate and policies on environmental sustainability for small and medium sizes manufacturing companies, it focuses on aspects of innovative marketing practices in response to the need for businesses to incorporate strategies that generate a smaller carbon footprint. Aimed at an international audience, Mapping Managerial Implications of Green Strategy is an invaluable resource for managers looking for green solutions, and doctoral and graduate students looking for research topics."-- $c Provided by publisher.
533 $a Electronic reproduction. $b Singapore : $c World Scientific, $d 2017.
588 $a Description based on online resource; title from PDF title page (viewed January 10, 2018)
650 0 $a Green marketing. $3 556558
650 0 $a Management $x Environmental aspects. $3 694371
650 0 $a Sustainable development. $3 528388
700 1 $a Moini, Hamid. $3 3457060
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