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Strategies and tools for managing co...
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Ho, Ree C., (1986-)
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Strategies and tools for managing connected consumers
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Strategies and tools for managing connected consumers/ Ree C. Ho, Taylor's University, Malaysia.
其他作者:
Ho, Ree C.,
出版者:
Hershey, PA :IGI Global, Business Science Reference, : [2020],
面頁冊數:
1 online resource (xx, 365 p.)
標題:
Electronic commerce. -
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9697-4
ISBN:
9781522596998 (ebk.)
Strategies and tools for managing connected consumers
Strategies and tools for managing connected consumers
[electronic resource] /Ree C. Ho, Taylor's University, Malaysia. - Hershey, PA :IGI Global, Business Science Reference,[2020] - 1 online resource (xx, 365 p.) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..
Includes bibliographical references and index.
"This book explores the social impact and influence of social media on online businesses"--
ISBN: 9781522596998 (ebk.)
LCCN: 2019006557Subjects--Topical Terms:
576153
Electronic commerce.
LC Class. No.: HF5548.32 / .S7683 2020
Dewey Class. No.: 658.8/72
Strategies and tools for managing connected consumers
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9697-4
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