東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Breaking down language and cultural ...

Khosrow-Pour, Mehdi, (1951-)

FindBook

Google Book

Amazon

博客來

Breaking down language and cultural barriers through contemporary global marketing strategies

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Breaking down language and cultural barriers through contemporary global marketing strategies/ Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA.
其他作者:	Khosrow-Pour, Mehdi,
出版者:	Hershey, PA :IGI Global, Business Science Reference, : 2019.,
面頁冊數:	1 online resource (xvii, 339 p.)
標題:	Marketing. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0
ISBN:	9781522569817 (ebk.)

Breaking down language and cultural barriers through contemporary global marketing strategies
Breaking down language and cultural barriers through contemporary global marketing strategies[electronic resource] /Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA. - Hershey, PA :IGI Global, Business Science Reference,2019. - 1 online resource (xvii, 339 p.)

Includes bibliographical references and index.

"This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"--

ISBN: 9781522569817 (ebk.)

LCCN: 2018011679Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .B6364 2019

Dewey Class. No.: 658.8/4

Breaking down language and cultural barriers through contemporary global marketing strategies
LDR:01199cmm a2200205 a 4500 001 2218265
005 20201014111525.0
008 201120s2019 pau b 001 0 eng
010 $a 2018011679
020 $a 9781522569817 (ebk.)
020 $a 9781522569800 (hbk.)
035 $a 1091006093
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5415 $b .B6364 2019
082 0 0 $a 658.8/4 $2 23
245 0 0 $a Breaking down language and cultural barriers through contemporary global marketing strategies $h [electronic resource] / $c Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA.
260 $a Hershey, PA : $b IGI Global, Business Science Reference, $c 2019.
300 $a 1 online resource (xvii, 339 p.)
504 $a Includes bibliographical references and index.
520 $a "This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"-- $c Provided by publisher.
650 0 $a Marketing. $3 536353
650 0 $a International business enterprises $x Management. $3 582824
650 0 $a Diversity in the workplace. $3 552822
650 0 $a Communication in marketing. $3 584906
700 1 $a Khosrow-Pour, Mehdi, $d 1951- $e editor. $3 3310649
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0