Personal brand management = marketin...
Waller, Talaya.

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  • Personal brand management = marketing human value /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Personal brand management/ by Talaya Waller.
    其他題名: marketing human value /
    作者: Waller, Talaya.
    出版者: Cham :Springer International Publishing : : 2020.,
    面頁冊數: xvi, 164 p. :ill., digital ;24 cm.
    內容註: Chapter 1. An Introduction to Personal Branding -- Chapter 2. What is a Personal Brand? -- Chapter 3. Discovering Your Target Audience -- Chapter 4. Positioning for a Competitive Advantage -- Chapter 5. Marketing Personal Brands -- Chapter 6. The Monetization of Personal Brands -- Chapter 7. Legally Protecting Personal Brand Equity -- Chapter 8. Personal Brand Reputation Management -- Chapter 9. Strategies for Managing Personal Brand Equity.
    Contained By: Springer eBooks
    標題: Branding (Marketing) -
    電子資源: https://doi.org/10.1007/978-3-030-43744-2
    ISBN: 9783030437442
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W9392451 電子資源 11.線上閱覽_V 電子書 EB HF5415.1255 .W355 2020 一般使用(Normal) 在架 0
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