東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Website quality and shopping behavio...

Semeradova, Tereza.

Linked to FindBook

Google Book

Amazon

博客來

Website quality and shopping behavior = quantitative and qualitative evvidence /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Website quality and shopping behavior/ by Tereza Semeradova, Petr Weinlich.
Reminder of title:	quantitative and qualitative evvidence /
Author:	Semeradova, Tereza.
other author:	Weinlich, Petr.
Published:	Cham :Springer International Publishing : : 2020.,
Description:	x, 129 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction -- Looking for the Definition of Website Quality -- Factors Influcencing User Experience -- Technical Aspects of Web Design -- Using Google Analytics to Examine the Website Traffic -- Expert Options on Website Development.
Contained By:	Springer eBooks
Subject:	Web sites - Design. -
Online resource:	https://doi.org/10.1007/978-3-030-44440-2
ISBN:	9783030444402

Website quality and shopping behavior = quantitative and qualitative evvidence /
Semeradova, Tereza.

Website quality and shopping behaviorquantitative and qualitative evvidence /[electronic resource] :by Tereza Semeradova, Petr Weinlich. - Cham :Springer International Publishing :2020. - x, 129 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5482. - SpringerBriefs in business..

Introduction -- Looking for the Definition of Website Quality -- Factors Influcencing User Experience -- Technical Aspects of Web Design -- Using Google Analytics to Examine the Website Traffic -- Expert Options on Website Development.

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.

ISBN: 9783030444402

Standard No.: 10.1007/978-3-030-44440-2doiSubjects--Topical Terms:

532537
Web sites
--Design.

LC Class. No.: TK5105.888 / .S464 2020

Dewey Class. No.: 006.7

Website quality and shopping behavior = quantitative and qualitative evvidence /
LDR:01995nmm a2200337 a 4500 001 2216777
003 DE-He213
005 20200727164035.0
006 m d
007 cr nn 008maaau
008 201120s2020 sz s 0 eng d
020 $a 9783030444402 $q (electronic bk.)
020 $a 9783030444396 $q (paper)
024 7 $a 10.1007/978-3-030-44440-2 $2 doi
035 $a 978-3-030-44440-2
040 $a GP $c GP
041 0 $a eng
050 4 $a TK5105.888 $b .S464 2020
072 7 $a KJSU $2 bicssc
072 7 $a BUS018000 $2 bisacsh
072 7 $a KJSU $2 thema
082 0 4 $a 006.7 $2 23
090 $a TK5105.888 $b .S471 2020
100 1 $a Semeradova, Tereza. $3 3449465
245 1 0 $a Website quality and shopping behavior $h [electronic resource] : $b quantitative and qualitative evvidence / $c by Tereza Semeradova, Petr Weinlich.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2020.
300 $a x, 129 p. : $b ill., digital ; $c 24 cm.
490 1 $a SpringerBriefs in business, $x 2191-5482
505 0 $a Introduction -- Looking for the Definition of Website Quality -- Factors Influcencing User Experience -- Technical Aspects of Web Design -- Using Google Analytics to Examine the Website Traffic -- Expert Options on Website Development.
520 $a This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
650 0 $a Web sites $x Design. $3 532537
650 0 $a Consumer behavior. $3 535816
650 1 4 $a Customer Relationship Management. $3 2186425
650 2 4 $a Online Marketing/Social Media. $3 2181685
650 2 4 $a e-Business/e-Commerce. $3 2145355
700 1 $a Weinlich, Petr. $3 3449466
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a SpringerBriefs in business. $3 1566391
856 4 0 $u https://doi.org/10.1007/978-3-030-44440-2
950 $a Business and Management (Springer-41169)