The valuation of digital intangibles...
Moro Visconti, Roberto.

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  • The valuation of digital intangibles = technology, marketing and internet /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The valuation of digital intangibles/ by Roberto Moro Visconti.
    其他題名: technology, marketing and internet /
    作者: Moro Visconti, Roberto.
    出版者: Cham :Springer International Publishing : : 2020.,
    面頁冊數: xxii, 536 p. :ill. (some col.), digital ;24 cm.
    內容註: Chapter 1: Introduction -- Part 1: A General Valuation Approach -- Chapter 2: The valuation of intangible assets: an introduction -- Chapter 3: Digital scalability and Growth Options -- Part II - Technology -- Chapter 4: The valuation of know-how -- Chapter 5: Patent valuation -- Chapter 6: The valuation of technological startups -- Chapter 7: The valuation of software and database -- Chapter 8: The valuation of Artificial Intelligence -- Part III: Marketing -- Chapter 9: The valuation of trademarks and digital branding -- Chapter 10: The valuation of newspaper headings and publishing titles -- Part IV: Internet -- Chapter 11: Domain name valuation -- Chapter 12: The valuation of mobile apps -- Chapter 13: Big data valuation -- Chapter 14: Internet of Things -- Chapter 15: Internet companies and social networks -- Chapter 16: Blockchain valuation: Internet of Value and Smart Transactions -- Part V: Residual Goodwill, Bundled Intangibles And Bankabilityi -- ISSUES -- Chapter 17: Goodwill valuation -- Chapter 18: Portfolio of intangibles and royalty companies -- Chapter 19. Bankability of the intangible assets: more guarantees with less collateral?.
    Contained By: Springer eBooks
    標題: Valuation. -
    電子資源: https://doi.org/10.1007/978-3-030-36918-7
    ISBN: 9783030369187
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W9391114 電子資源 11.線上閱覽_V 電子書 EB HG4028.V3 M676 2020 一般使用(Normal) 在架 0
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