Foreign languages in advertising = l...
Hornikx, Jos.

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  • Foreign languages in advertising = linguistic and marketing perspectives /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Foreign languages in advertising/ by Jos Hornikx, Frank van Meurs.
    其他題名: linguistic and marketing perspectives /
    作者: Hornikx, Jos.
    其他作者: Van Meurs, Frank.
    出版者: Cham :Springer International Publishing : : 2020.,
    面頁冊數: xxi, 253 p. :ill., digital ;24 cm.
    內容註: PART I: Introduction and Theoretical Backgrounds -- 1. Introduction -- 2. Theoretical Perspectives -- PART II: Foreign Language Strategies -- 3. Foreign Language Display -- 4. English as a Global Language -- 5. Ethnic Language -- PART III: Complexities and Conclusions -- 6. Extensions and Complexities -- 7. Conclusions and Implications.
    Contained By: Springer eBooks
    標題: Language and languages in advertising. -
    電子資源: https://doi.org/10.1007/978-3-030-31691-4
    ISBN: 9783030316914
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W9390292 電子資源 11.線上閱覽_V 電子書 EB HF5821.5 .H676 2020 一般使用(Normal) 在架 0
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