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Marketing and smart technologies = p...

International Conference on Marketing and Technologies ((2019 :)

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Marketing and smart technologies = proceedings of ICMarkTech 2019 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing and smart technologies/ edited by Alvaro Rocha ... [et al.].
其他題名:	proceedings of ICMarkTech 2019 /
其他題名:	ICMarkTech 2019
其他作者:	Rocha, Alvaro.
團體作者:	International Conference on Marketing and Technologies
出版者:	Singapore :Springer Singapore : : 2020.,
面頁冊數:	xxvi, 458 p. :ill. (some col.), digital ;24 cm.
內容註:	The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior.
Contained By:	Springer eBooks
標題:	Artificial intelligence - Congresses. -
電子資源:	https://doi.org/10.1007/978-981-15-1564-4
ISBN:	9789811515644

Marketing and smart technologies = proceedings of ICMarkTech 2019 /
Marketing and smart technologiesproceedings of ICMarkTech 2019 /[electronic resource] :ICMarkTech 2019edited by Alvaro Rocha ... [et al.]. - Singapore :Springer Singapore :2020. - xxvi, 458 p. :ill. (some col.), digital ;24 cm. - Smart innovation, systems and technologies,v.1672190-3018 ;. - Smart innovation, systems and technologies ;v.167..

The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789811515644

Standard No.: 10.1007/978-981-15-1564-4doiSubjects--Topical Terms:

606815
Artificial intelligence
--Congresses.

LC Class. No.: Q334

Dewey Class. No.: 006.3

Marketing and smart technologies = proceedings of ICMarkTech 2019 /
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