東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Perceived brand localness = an empir...

Igelbrink, Jorg.

FindBook

Google Book

Amazon

博客來

Perceived brand localness = an empirical study of the German fashion market /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Perceived brand localness/ by Jorg Igelbrink.
其他題名:	an empirical study of the German fashion market /
作者:	Igelbrink, Jorg.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2020.,
面頁冊數:	xxi, 320 p. :ill., digital ;24 cm.
內容註:	Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New Typology: Consumers Purchase Motivation.
Contained By:	Springer eBooks
標題:	Branding (Marketing) -
電子資源:	https://doi.org/10.1007/978-3-658-28767-2
ISBN:	9783658287672

Perceived brand localness = an empirical study of the German fashion market /
Igelbrink, Jorg.

Perceived brand localnessan empirical study of the German fashion market /[electronic resource] :by Jorg Igelbrink. - Wiesbaden :Springer Fachmedien Wiesbaden :2020. - xxi, 320 p. :ill., digital ;24 cm. - Business analytics,2570-1363. - Business analytics..

Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New Typology: Consumers Purchase Motivation.

Jorg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning. Contents Brand Perception Fashion Influencer in the Context of Social Media Positioning of Local Fashion Brands New Typology: Consumers Purchase Motivation Target Groups Scholars and students of marketing and brand management Specialists in fashion and lifestyle branding, consultants in the field of BI and Social Media Analytics The Author Dr. Jorg Igelbrink is a professor of brand management at the Brand University of Applied Science in Hamburg. He is responsible for the lectures of brand management, advertising psychology, marketing and innovation management. He has worked as a brand manager at market-leading sportswear companies and prestigious ad agencies for about 20 years. In 2019, he completed his dissertation at the University of the West of Scotland in co-operation with the Hamburg University of Applied Sciences. He founded the Coaching Agency for Brand Building in Hamburg.

ISBN: 9783658287672

Standard No.: 10.1007/978-3-658-28767-2doiSubjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Perceived brand localness = an empirical study of the German fashion market /
LDR:02680nmm a2200337 a 4500 001 2214492
003 DE-He213
005 20200306133627.0
006 m d
007 cr nn 008maaau
008 201118s2020 gw s 0 eng d
020 $a 9783658287672 $q (electronic bk.)
020 $a 9783658287665 $q (paper)
024 7 $a 10.1007/978-3-658-28767-2 $2 doi
035 $a 978-3-658-28767-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1255
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJSC $2 thema
082 0 4 $a 658.827 $2 23
090 $a HF5415.1255 $b .I24 2020
100 1 $a Igelbrink, Jorg. $3 3445092
245 1 0 $a Perceived brand localness $h [electronic resource] : $b an empirical study of the German fashion market / $c by Jorg Igelbrink.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2020.
300 $a xxi, 320 p. : $b ill., digital ; $c 24 cm.
490 1 $a Business analytics, $x 2570-1363
505 0 $a Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New Typology: Consumers Purchase Motivation.
520 $a Jorg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning. Contents Brand Perception Fashion Influencer in the Context of Social Media Positioning of Local Fashion Brands New Typology: Consumers Purchase Motivation Target Groups Scholars and students of marketing and brand management Specialists in fashion and lifestyle branding, consultants in the field of BI and Social Media Analytics The Author Dr. Jorg Igelbrink is a professor of brand management at the Brand University of Applied Science in Hamburg. He is responsible for the lectures of brand management, advertising psychology, marketing and innovation management. He has worked as a brand manager at market-leading sportswear companies and prestigious ad agencies for about 20 years. In 2019, he completed his dissertation at the University of the West of Scotland in co-operation with the Hamburg University of Applied Sciences. He founded the Coaching Agency for Brand Building in Hamburg.
650 0 $a Branding (Marketing) $3 625366
650 1 4 $a Branding. $3 3235965
650 2 4 $a Consumer Behavior. $3 3220217
650 2 4 $a Business Information Systems. $3 892640
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Business analytics. $3 2199645
856 4 0 $u https://doi.org/10.1007/978-3-658-28767-2
950 $a Business and Management (Springer-41169)