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Transgenerational marketing = evolut...

Rajagopal.

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Transgenerational marketing = evolution, expansion, and experience /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Transgenerational marketing/ by Rajagopal.
其他題名:	evolution, expansion, and experience /
作者:	Rajagopal.
出版者:	Cham :Springer International Publishing : : 2020.,
面頁冊數:	xxiii, 298 p. :ill., digital ;24 cm.
內容註:	Section I: Theoretical Foundations -- Chapter 1. Evolution of Marketing Scholarship -- Chapter 2. Transgenerational entrepreneurship -- Section II: Growth of Functional Perspectives -- Chapter 3. Generations of Innovation and Technology -- Chapter 4. Growth of Supply Chain Management -- Chapter 5. Evolution of Decision making in Marketing -- Chapter 6. Development of Consumer Behavior -- Chapter 7. Industrial Marketing across Generations -- Section III: Global Transformations -- Chapter 8. Shifts in Market Competition -- Chapter 9. Business Diplomacy and Corporate Social Initiatives -- Chapter 10. Next Generation Market and Consumerism -- Index Terms.
Contained By:	Springer eBooks
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-030-33926-5
ISBN:	9783030339265

Transgenerational marketing = evolution, expansion, and experience /
Rajagopal.

Transgenerational marketingevolution, expansion, and experience /[electronic resource] :by Rajagopal. - Cham :Springer International Publishing :2020. - xxiii, 298 p. :ill., digital ;24 cm.

Section I: Theoretical Foundations -- Chapter 1. Evolution of Marketing Scholarship -- Chapter 2. Transgenerational entrepreneurship -- Section II: Growth of Functional Perspectives -- Chapter 3. Generations of Innovation and Technology -- Chapter 4. Growth of Supply Chain Management -- Chapter 5. Evolution of Decision making in Marketing -- Chapter 6. Development of Consumer Behavior -- Chapter 7. Industrial Marketing across Generations -- Section III: Global Transformations -- Chapter 8. Shifts in Market Competition -- Chapter 9. Business Diplomacy and Corporate Social Initiatives -- Chapter 10. Next Generation Market and Consumerism -- Index Terms.

ISBN: 9783030339265

Standard No.: 10.1007/978-3-030-33926-5doiSubjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Transgenerational marketing = evolution, expansion, and experience /
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