Transgenerational marketing = evolut...
Rajagopal.

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  • Transgenerational marketing = evolution, expansion, and experience /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Transgenerational marketing/ by Rajagopal.
    其他題名: evolution, expansion, and experience /
    作者: Rajagopal.
    出版者: Cham :Springer International Publishing : : 2020.,
    面頁冊數: xxiii, 298 p. :ill., digital ;24 cm.
    內容註: Section I: Theoretical Foundations -- Chapter 1. Evolution of Marketing Scholarship -- Chapter 2. Transgenerational entrepreneurship -- Section II: Growth of Functional Perspectives -- Chapter 3. Generations of Innovation and Technology -- Chapter 4. Growth of Supply Chain Management -- Chapter 5. Evolution of Decision making in Marketing -- Chapter 6. Development of Consumer Behavior -- Chapter 7. Industrial Marketing across Generations -- Section III: Global Transformations -- Chapter 8. Shifts in Market Competition -- Chapter 9. Business Diplomacy and Corporate Social Initiatives -- Chapter 10. Next Generation Market and Consumerism -- Index Terms.
    Contained By: Springer eBooks
    標題: Marketing. -
    電子資源: https://doi.org/10.1007/978-3-030-33926-5
    ISBN: 9783030339265
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