東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

User experience is brand experience ...

Sand, Felix van de.

FindBook

Google Book

Amazon

博客來

User experience is brand experience = the psychology behind successful digital products and services /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	User experience is brand experience/ by Felix van de Sand ... [et al.].
其他題名:	the psychology behind successful digital products and services /
其他作者:	Sand, Felix van de.
出版者:	Cham :Springer International Publishing : : 2020.,
面頁冊數:	xxii, 171 p. :ill., digital ;24 cm.
內容註:	The Battle of Attention -- The Role of Information Processing for Product Perception -- Unconscious Brand Messaging and Perception Beneath the Detection Threshold -- Human Needs and Values as Guideline for Brands and Their Products -- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX) -- Conceptual Consumption - Why We Consume Based on Mental Concepts -- The User Experience Identity (UXi) Method -- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users -- Summary and Recommendations for Action.
Contained By:	Springer eBooks
標題:	Customer relations. -
電子資源:	https://doi.org/10.1007/978-3-030-29868-5
ISBN:	9783030298685

User experience is brand experience = the psychology behind successful digital products and services /
User experience is brand experiencethe psychology behind successful digital products and services /[electronic resource] :by Felix van de Sand ... [et al.]. - Cham :Springer International Publishing :2020. - xxii, 171 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

The Battle of Attention -- The Role of Information Processing for Product Perception -- Unconscious Brand Messaging and Perception Beneath the Detection Threshold -- Human Needs and Values as Guideline for Brands and Their Products -- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX) -- Conceptual Consumption - Why We Consume Based on Mental Concepts -- The User Experience Identity (UXi) Method -- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users -- Summary and Recommendations for Action.

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

ISBN: 9783030298685

Standard No.: 10.1007/978-3-030-29868-5doiSubjects--Topical Terms:

578582
Customer relations.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.827

User experience is brand experience = the psychology behind successful digital products and services /
LDR:02570nmm a2200337 a 4500 001 2214475
003 DE-He213
005 20200306105547.0
006 m d
007 cr nn 008maaau
008 201118s2020 sz s 0 eng d
020 $a 9783030298685 $q (electronic bk.)
020 $a 9783030298678 $q (paper)
024 7 $a 10.1007/978-3-030-29868-5 $2 doi
035 $a 978-3-030-29868-5
040 $a GP $c GP
041 1 $a eng $h ger
050 4 $a HF5415.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJSC $2 thema
082 0 4 $a 658.827 $2 23
090 $a HF5415.5 $b .U84 2020
245 0 0 $a User experience is brand experience $h [electronic resource] : $b the psychology behind successful digital products and services / $c by Felix van de Sand ... [et al.].
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2020.
300 $a xxii, 171 p. : $b ill., digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-8096
505 0 $a The Battle of Attention -- The Role of Information Processing for Product Perception -- Unconscious Brand Messaging and Perception Beneath the Detection Threshold -- Human Needs and Values as Guideline for Brands and Their Products -- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX) -- Conceptual Consumption - Why We Consume Based on Mental Concepts -- The User Experience Identity (UXi) Method -- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users -- Summary and Recommendations for Action.
520 $a This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
650 0 $a Customer relations. $3 578582
650 0 $a Branding (Marketing) $3 625366
650 1 4 $a Branding. $3 3235965
650 2 4 $a Media Design. $3 895747
650 2 4 $a Economic Psychology. $3 3263888
700 1 $a Sand, Felix van de. $3 3445072
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Management for professionals. $3 1565822
856 4 0 $u https://doi.org/10.1007/978-3-030-29868-5
950 $a Business and Management (Springer-41169)