Digital transformation in business a...
George, Babu.

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  • Digital transformation in business and society = theory and cases /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Digital transformation in business and society/ edited by Babu George, Justin Paul.
    其他題名: theory and cases /
    其他作者: George, Babu.
    出版者: Cham :Springer International Publishing : : 2020.,
    面頁冊數: xvii, 300 p. :ill., digital ;24 cm.
    內容註: 1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data Analytics and Predictive Analytics: How Technology Fits into the Equation -- 7. Effective Engagement of Digital Natives in the Ever-Transforming Digital World -- 8. Robotics, Artificial Intelligence, and the Evolving Nature of Work -- 9. The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination -- 10. Digital Finance for Financial inclusion and Inclusive Growth -- 11. Understanding Consumer Behavior in Technology Mediated Spaces -- 12. An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates -- 13. Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends -- 14. Risk Management in the Digital Era: The Case of Nigerian Banks -- 15. Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction -- 16. The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations.
    Contained By: Springer eBooks
    標題: Information society. -
    電子資源: https://doi.org/10.1007/978-3-030-08277-2
    ISBN: 9783030082772
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W9389002 電子資源 11.線上閱覽_V 電子書 EB HM851 .D54 2020 一般使用(Normal) 在架 0
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