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Recommender system for improving cus...

Tarnowska, Katarzyna.

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Recommender system for improving customer loyalty

Record Type:	Electronic resources : Monograph/item
Title/Author:	Recommender system for improving customer loyalty/ by Katarzyna Tarnowska, Zbigniew W. Ras, Lynn Daniel.
Author:	Tarnowska, Katarzyna.
other author:	Ras, Zbigniew W.
Published:	Cham :Springer International Publishing : : 2020.,
Description:	xviii, 124 p. :ill. (some col.), digital ;24 cm.
[NT 15003449]:	Chapter 1: Introduction -- Chapter 2: Customer Loyalty Improvement -- Chapter 3: State of the Art -- Chapter 4: Background -- Chapter 5: Overview of Recommender System Engine -- Chapter 6: Visual Data Analysis -- Chapter 7: Improving Performance of Knowledge Miner -- Chapter 8: Recommender System Based on Unstructured Data -- Chapter 9: Customer Attrition Problem -- Chapter 10: Conclusion.
Contained By:	Springer eBooks
Subject:	Recommender systems (Information filtering) -
Online resource:	https://doi.org/10.1007/978-3-030-13438-9
ISBN:	9783030134389

Recommender system for improving customer loyalty
Tarnowska, Katarzyna.

Recommender system for improving customer loyalty[electronic resource] /by Katarzyna Tarnowska, Zbigniew W. Ras, Lynn Daniel. - Cham :Springer International Publishing :2020. - xviii, 124 p. :ill. (some col.), digital ;24 cm. - Studies in big data,v.552197-6503 ;. - Studies in big data ;v.55..

Chapter 1: Introduction -- Chapter 2: Customer Loyalty Improvement -- Chapter 3: State of the Art -- Chapter 4: Background -- Chapter 5: Overview of Recommender System Engine -- Chapter 6: Visual Data Analysis -- Chapter 7: Improving Performance of Knowledge Miner -- Chapter 8: Recommender System Based on Unstructured Data -- Chapter 9: Customer Attrition Problem -- Chapter 10: Conclusion.

This book presents the Recommender System for Improving Customer Loyalty. New and innovative products have begun appearing from a wide variety of countries, which has increased the need to improve the customer experience. When a customer spends hundreds of thousands of dollars on a piece of equipment, keeping it running efficiently is critical to achieving the desired return on investment. Moreover, managers have discovered that delivering a better customer experience pays off in a number of ways. A study of publicly traded companies conducted by Watermark Consulting found that from 2007 to 2013, companies with a better customer service generated a total return to shareholders that was 26 points higher than the S&P 500. This is only one of many studies that illustrate the measurable value of providing a better service experience. The Recommender System presented here addresses several important issues. (1) It provides a decision framework to help managers determine which actions are likely to have the greatest impact on the Net Promoter Score. (2) The results are based on multiple clients. The data mining techniques employed in the Recommender System allow users to "learn" from the experiences of others, without sharing proprietary information. This dramatically enhances the power of the system. (3) It supplements traditional text mining options. Text mining can be used to identify the frequency with which topics are mentioned, and the sentiment associated with a given topic. The Recommender System allows users to view specific, anonymous comments associated with actual customers. Studying these comments can provide highly accurate insights into the steps that can be taken to improve the customer experience. (4) Lastly, the system provides a sensitivity analysis feature. In some cases, certain actions can be more easily implemented than others. The Recommender System allows managers to "weigh" these actions and determine which ones would have a greater impact.

ISBN: 9783030134389

Standard No.: 10.1007/978-3-030-13438-9doiSubjects--Topical Terms:

1002434
Recommender systems (Information filtering)

LC Class. No.: QA76.9.I58

Dewey Class. No.: 005.56

Recommender system for improving customer loyalty
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100 1 $a Tarnowska, Katarzyna. $3 3442856
245 1 0 $a Recommender system for improving customer loyalty $h [electronic resource] / $c by Katarzyna Tarnowska, Zbigniew W. Ras, Lynn Daniel.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2020.
300 $a xviii, 124 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Studies in big data, $x 2197-6503 ; $v v.55
505 0 $a Chapter 1: Introduction -- Chapter 2: Customer Loyalty Improvement -- Chapter 3: State of the Art -- Chapter 4: Background -- Chapter 5: Overview of Recommender System Engine -- Chapter 6: Visual Data Analysis -- Chapter 7: Improving Performance of Knowledge Miner -- Chapter 8: Recommender System Based on Unstructured Data -- Chapter 9: Customer Attrition Problem -- Chapter 10: Conclusion.
520 $a This book presents the Recommender System for Improving Customer Loyalty. New and innovative products have begun appearing from a wide variety of countries, which has increased the need to improve the customer experience. When a customer spends hundreds of thousands of dollars on a piece of equipment, keeping it running efficiently is critical to achieving the desired return on investment. Moreover, managers have discovered that delivering a better customer experience pays off in a number of ways. A study of publicly traded companies conducted by Watermark Consulting found that from 2007 to 2013, companies with a better customer service generated a total return to shareholders that was 26 points higher than the S&P 500. This is only one of many studies that illustrate the measurable value of providing a better service experience. The Recommender System presented here addresses several important issues. (1) It provides a decision framework to help managers determine which actions are likely to have the greatest impact on the Net Promoter Score. (2) The results are based on multiple clients. The data mining techniques employed in the Recommender System allow users to "learn" from the experiences of others, without sharing proprietary information. This dramatically enhances the power of the system. (3) It supplements traditional text mining options. Text mining can be used to identify the frequency with which topics are mentioned, and the sentiment associated with a given topic. The Recommender System allows users to view specific, anonymous comments associated with actual customers. Studying these comments can provide highly accurate insights into the steps that can be taken to improve the customer experience. (4) Lastly, the system provides a sensitivity analysis feature. In some cases, certain actions can be more easily implemented than others. The Recommender System allows managers to "weigh" these actions and determine which ones would have a greater impact.
650 0 $a Recommender systems (Information filtering) $3 1002434
650 0 $a Customer loyalty. $3 717777
650 1 4 $a Computational Intelligence. $3 1001631
650 2 4 $a Customer Relationship Management. $3 2186425
650 2 4 $a Data Mining and Knowledge Discovery. $3 898250
650 2 4 $a Pattern Recognition. $3 891045
700 1 $a Ras, Zbigniew W. $3 1066699
700 1 $a Daniel, Lynn. $3 3442857
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Studies in big data ; $v v.55. $3 3442858
856 4 0 $u https://doi.org/10.1007/978-3-030-13438-9
950 $a Intelligent Technologies and Robotics (Springer-42732)