東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Baseball in the Background: Season T...

Wallrich, Susan.

FindBook

Google Book

Amazon

博客來

Baseball in the Background: Season Ticket Holder Retention in Summer Collegiate Baseball.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Baseball in the Background: Season Ticket Holder Retention in Summer Collegiate Baseball./
作者:	Wallrich, Susan.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	31 p.
附註:	Source: Masters Abstracts International, Volume: 79-12.
Contained By:	Masters Abstracts International79-12.
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10808902
ISBN:	9780355975253

Baseball in the Background: Season Ticket Holder Retention in Summer Collegiate Baseball.
Wallrich, Susan.

Baseball in the Background: Season Ticket Holder Retention in Summer Collegiate Baseball. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 31 p.

Source: Masters Abstracts International, Volume: 79-12.

Thesis (M.S.)--South Dakota State University, 2018.

This item must not be added to any third party search indexes.

The purpose of this study was to investigate season ticket purchasing motives in summer collegiate baseball, specifically in the Northwoods League. The Sport Fan Motivation Scale (Wann, Schrader, & Wilson, 1999) was used in this study to determine fan attendance motives at summer collegiate baseball games. The literature review examines fan motivation, sports as entertainment, and season-ticket holder retention. The results from this study were obtained by administering a modified version of the Sport Fan Motivation Scale (Wann et al., 1999), a 20-question, 5 point, Likert scale survey to season ticket holders of a Northwoods League team. The outcome of this research revealed that sport marketers may want to focus a majority of their attention to entertainment, considering the top three sport motivation factors were entertainment related: 1) I enjoy summer collegiate baseball because of the entertainment value; 2) I enjoy watching, reading, and/or discussing summer collegiate baseball; 3) to me, summer collegiate baseball spectating is simply a form of recreation.

ISBN: 9780355975253Subjects--Topical Terms:

2122869
Sports Management.

Baseball in the Background: Season Ticket Holder Retention in Summer Collegiate Baseball.
LDR:02196nmm a2200325 4500 001 2211038
005 20191126114024.5
008 201008s2018 ||||||||||||||||| ||eng d
020 $a 9780355975253
035 $a (MiAaPQ)AAI10808902
035 $a (MiAaPQ)sdstate:10482
035 $a AAI10808902
040 $a MiAaPQ $c MiAaPQ
100 1 $a Wallrich, Susan. $3 3438193
245 1 0 $a Baseball in the Background: Season Ticket Holder Retention in Summer Collegiate Baseball.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 31 p.
500 $a Source: Masters Abstracts International, Volume: 79-12.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Romsa, Bryan.
502 $a Thesis (M.S.)--South Dakota State University, 2018.
506 $a This item must not be added to any third party search indexes.
506 $a This item must not be sold to any third party vendors.
520 $a The purpose of this study was to investigate season ticket purchasing motives in summer collegiate baseball, specifically in the Northwoods League. The Sport Fan Motivation Scale (Wann, Schrader, & Wilson, 1999) was used in this study to determine fan attendance motives at summer collegiate baseball games. The literature review examines fan motivation, sports as entertainment, and season-ticket holder retention. The results from this study were obtained by administering a modified version of the Sport Fan Motivation Scale (Wann et al., 1999), a 20-question, 5 point, Likert scale survey to season ticket holders of a Northwoods League team. The outcome of this research revealed that sport marketers may want to focus a majority of their attention to entertainment, considering the top three sport motivation factors were entertainment related: 1) I enjoy summer collegiate baseball because of the entertainment value; 2) I enjoy watching, reading, and/or discussing summer collegiate baseball; 3) to me, summer collegiate baseball spectating is simply a form of recreation.
590 $a School code: 0205.
650 4 $a Sports Management. $3 2122869
690 $a 0430
710 2 $a South Dakota State University. $b Health & Nutritional Sciences. $3 3289868
773 0 $t Masters Abstracts International $g 79-12.
790 $a 0205
791 $a M.S.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10808902